Senior Product Marketing Specialist, B2B

4 weeks ago

London, Greater London, United Kingdom BLOCKCHAIN Full time
Unlock Your Potential as a Senior Product Marketing Specialist, B2B

At Blockchain, we're shaping the future of digital assets and financial services. We're seeking a talented Senior Product Marketing Specialist, B2B to join our Marketing Team and drive the success of our B2B product, Blockchain.com Pay, and our Institutional business, Blockchain.com Institutional.

Key Responsibilities:
  • Develop and execute lead generation campaigns for Blockchain.com Pay, leveraging your expertise in B2B marketing principles and lead generation strategies.
  • Collaborate with sales teams to set up effective nurture campaigns through Salesforce, ensuring seamless lead qualification and conversion.
  • Assist with branding and promotional activities for Blockchain.com at industry events, creating engaging event collateral materials and coordinating logistics.
  • Support the broader Marketing Team with various ad-hoc projects and initiatives, applying your creativity and marketing design skills to drive results.
Requirements:
  • Minimum 5 years of experience in a B2B marketing or sales support role, with a strong understanding of B2B marketing principles and lead generation strategies.
  • Excellent communication and interpersonal skills, with the ability to craft compelling marketing content across different channels.
  • Event management experience, including organizing events of varying scales and cultivating an engaged audience.
  • Passion for the cryptocurrency industry, with a genuine enthusiasm for staying up-to-date with the latest trends and developments.
What We Offer:
  • Competitive full-time salary based on experience and meaningful equity in an industry-leading company.
  • The opportunity to be a key player and build your career at a rapidly expanding, global technology company in an exciting, emerging industry.
  • Unlimited vacation policy, work hard and take time when you need it.
  • Crypto bonuses and performance-based bonuses paid in cash.
  • Apple equipment provided by the company.
  • Award-winning office locations and hybrid working options.

Blockchain is committed to diversity and inclusion in the workplace and is proud to be an equal opportunity employer. We prohibit discrimination and harassment of any kind based on race, religion, color, national origin, gender, gender expression, sex, sexual orientation, age, marital status, veteran status, disability status or any other characteristic protected by law.

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