E-Commerce Marketing Executive
4 weeks ago
Position: Digital Marketing Executive
Salary Range: £25,000 - £28,000
Company Overview:
Allegiance Group is a well-established organization with a rich history of over 70 years in the industry. We specialize in the design and supply of packaging and processing machinery, catering to various sectors including pharmaceuticals, cosmetics, food, and chemicals. This role is centered around a division renowned for its expertise in creating FMCG packaging machinery, serving a diverse global clientele. Our other divisions focus on producing a wide array of packaging solutions, hygienic processing equipment, and pharmaceutical packaging supplies.
Role Overview:
We are currently seeking a Digital Marketing Executive to join our dynamic marketing team. This position is ideal for digital marketing enthusiasts looking to advance their careers within a reputable organization. The successful candidate will engage in a variety of digital marketing initiatives aimed at enhancing the brand's online visibility and fostering engagement across multiple digital channels. This role offers significant opportunities for professional growth and development, making it an excellent opportunity for motivated marketers eager to make a meaningful contribution.
Key Responsibilities:
- Digital Campaign Management: Collaborate in the creation and execution of digital marketing campaigns across various platforms, including Google Ads and LinkedIn Ads. Monitor and refine campaign performance to maximize return on investment.
- Analytics and Reporting: Leverage Google Analytics (GA4) to monitor and interpret website traffic and user interactions. Provide actionable insights and recommendations to enhance marketing strategies.
- Content Creation and Management: Develop and oversee digital content, including social media updates and blog articles, ensuring alignment with brand guidelines and marketing objectives.
- Social Media Strategy: Assist in implementing social media strategies to boost brand awareness and engagement. Manage daily interactions and postings on social media platforms.
- Email Marketing: Support the development and management of email marketing campaigns, tracking performance and suggesting enhancements.
- Continuous Learning: Stay informed about the latest trends and best practices in digital marketing. Engage in training opportunities to further enhance skills and knowledge.
This role is a fantastic opportunity for those looking to grow their expertise in digital marketing while contributing to a respected organization.
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