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Marketing Director
2 months ago
About the Role
We are seeking a highly skilled and experienced Marketing Manager to lead our brand elevation and implement effective go-to-market strategies. This role requires a strategic thinker who is passionate about building brand awareness and driving business growth through creative and effective marketing initiatives.
Main Responsibilities:
Brand Management: Develop and execute strategies to elevate our brand presence in the market. Ensure brand consistency across all marketing channels.
Route-to-Market Strategy: Develop and implement comprehensive route-to-market plans for new product launches, including market research, segmentation, and targeted marketing campaigns.
Website Management: Oversee the management and enhancement of our company website, ensuring it serves as a leading resource for product information, e-commerce, and brand storytelling.
Digital Marketing: Leverage digital platforms to maximise reach and engagement. Manage social media content, email campaigns, SEO/SEM, and online advertising to drive traffic and sales.
Partnership and Collaboration: Work closely with cross-functional teams and external partners to align marketing strategies with overall business goals. Collaborate with product development and sales teams to ensure successful product positioning and launches.
Analytics and Reporting: Monitor, analyse, and report on the performance of marketing campaigns and the website, utilising data to refine and optimise strategies.
Requirements:
What we are looking for:
At least 5 years of marketing experience, a relevant industry such as sports or apparel is desirable, but not essential.
Strong understanding of brand development, digital marketing, and e-commerce.
Proficient in using marketing analytics tools and web management systems.
Excellent communication, leadership, and project management skills.
Creative, innovative, and willing to take initiative.
Passionate about water sports and the lifestyle it represents.
What's next?
Our Recruitment Team will be reviewing applications and all candidates will receive a response, whether you are successful or unsuccessful. Shortlisted applicants may be asked to confirm a few key details before being booked in for a first stage interview with the Recruiter- this will be behaviourally focussed and centred around how you align with our Culture and Values. If successful we anticipate two further interview stages with the Hiring Manager/wider team which will be more technically focussed and could include a presentation/task so we can see your skills in action.
