CRM Marketing Specialist
2 days ago
We are seeking a highly motivated and experienced CRM Marketing Specialist to join our team at Conduco Resourcing. As a CRM Marketing Specialist, you will be responsible for shaping and executing captivating customer journeys, ensuring a seamless and engaging experience.
This role is offered on a hybrid basis (3 days on-site) at our client's site, with the added flexibility of working remotely for up to four weeks a year.
Key Responsibilities:
- Develop and execute exciting marketing campaigns based on specific customer segmentation, or behavioral change objectives.
- Drive customer awareness of services and products via education and promotional activity, customer engagement.
- Carry out the fulfillment of promotional campaigns such as crediting Free Bets and Free Spins.
- Analyze A/B tests and suggest changes to improve overall campaign performance.
- Work closely with the Business Intelligence team to constantly improve targeting and campaign performance.
- Work closely with the Creative team to deliver exciting on-brand content.
- Report on campaign performance and provide insightful feedback to the marketing team and management.
- Support the Marketing team in the planning and performance of all customer communications.
- Facilitate flawless execution of campaign plans ensuring milestones are met and work is accurate and on time.
- Deliver weekly and monthly reporting which deliver on all Customer Marketing KPIs and with a clear focus on retention, activation, and reactivation.
- Contribute to a culture of continuous improvement by assisting with pilot projects to test new technology to optimize campaigns.
- Always keep customer experience at the forefront of your mind when building communications.
Requirements:
- Previous experience in iGaming (Casino/sports betting)
- Knowledge of CRM systems (Optimove would be highly desirable)
- Data literate and comfortable in using data to make better decisions.
- Ability to work with raw data to analyze campaigns and draw useful conclusions.
What We Offer:
- Pension
- Health Insurance
- Perk box
- Employee Wellbeing
- Learning and Development
- Staff social engagement activities
- Hybrid working – 2 days at office.
- Working from abroad – up to 4 weeks in a year
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