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CRM Marketing Specialist

2 months ago

London, Greater London, United Kingdom GOAT Interactive Full time

About GOAT Interactive

GOAT Interactive is a leading online division of the Editec Group, leveraging Africa's vast knowledge and digital excellence to drive brand success across the continent.

Job Summary

We are seeking a CRM Marketing Specialist to own our CRM strategy across French-speaking markets, delivering exceptional CRM marketing campaigns that position our brands as the top betting and casino products in their markets.

Key Responsibilities

  • Assist in developing and executing revenue-driving CRM marketing campaigns across assigned countries.
  • Collaborate with CRM Managers to plan and execute campaigns, ensuring alignment with business objectives.
  • Work with cross-functional teams to design promotional briefs and ensure campaign fulfillment.
  • Monitor and analyze campaign effectiveness through various data platforms.
  • Regularly review country-by-country performance data to inform campaign strategies.
  • Develop in-depth understanding of customer value segments and use data insights to build new segments.
  • Perform marketing activities for the Premier Bet brand, including copywriting and campaign creation.
  • Conduct competitor analysis and market development to enhance Premier Bet's offerings.

Requirements

  • Excellent verbal and written communication skills in French.
  • Strong organizational skills and experience managing multiple campaigns.
  • Data-driven with ability to turn insights into actions and resolutions.
  • Experience in the gaming industry is beneficial.
  • Marketing mindset and analytical traits.
  • Collaborative and adaptable, with ability to work with multiple departments.
  • Experience working with multiple stakeholders across localized strategies.
  • Quality project and time management skills.
  • Strong communication skills.
  • Ability to work dynamically and remotely.
  • Good attention to detail and creativity.
  • Ability to perform in a hybrid office/home working environment.

Desirable Background

  • Interest in sports, especially football and casino games.
  • Good understanding of competitor analysis and reporting.