CRM Marketing Specialist

4 weeks ago

London, Greater London, United Kingdom Lumonpay Full time
Job Title: CRM Marketing Specialist

Lumonpay is a leading foreign currency exchange and international payments company that enables effortless overseas payments and corporate currency management by uniting people, technology, and expertise.

We help companies expand their businesses globally, paying international suppliers and staff, receiving funds from international clients, or managing currency risk in their balance sheets. Our goal is to build the world's most trusted currency partner.

We're looking for a resourceful CRM Marketing Specialist to build Lumonpay's relationship with new and existing customers who are looking for currency exchange and management services.

As a CRM Marketing Specialist, you'll be responsible for creating, building, and maintaining a scalable, robust, and efficient communications program. You'll work closely with our sales, marketing, and product teams to deliver best-in-class communications and digital customer experiences that secure customer loyalty and profitable growth for the business.

Key Responsibilities:

  • Creating email designs and content that are fully on-brand and accessible, from copy and tone of voice through to user experience, developing fully responsive templates that are optimized for different browsers and devices.
  • Understanding our customers and leveraging data points to drive relevancy and engagement in our base, creating lifecycle journeys that nurture different customer segments through each stage of the lifecycle.
  • Refining testing processes to ensure campaign execution is to the highest standard in support of the CRM team's strategy.
  • Harnessing a data-driven mindset to create innovative customer experiences, such as dynamic logic to build personalized content across multiple channels.
  • Championing agile ways of working and an iterative approach that delivers on business objectives, ensuring maximum efficiency but with scrupulous attention to detail and a customer-first mindset.
  • Analysing performance across channels to fuel our optimisation strategy and opportunity backlog, including engagement and commercial metrics, as well as deliverability and sender reputation.
  • Ensuring best-practice implementation and monitoring strategies - we own what we build.
  • Collaborating with relevant teams across marketing, product, and technology to ensure accurate, reliable, and seamless data transitions across the software ecosystem.
  • Exploring areas of opportunity and making informed recommendations that will improve both the customer experience and efficiency for the CRM, marketing, and sales teams.
  • Ensuring all communication adheres to the relevant regulatory requirements.

Requirements:

  • Expertise in dynamic content logic, particularly ampscripting language, live content tools, and/or SQL query knowledge would be a bonus.
  • Proficient expertise with HTML, CSS, and JavaScript - optimized for email development.
  • Strong understanding and able to implement best practice logic for triggering CRM campaigns.
  • Experience using Microsoft Dynamics and various ESP software platforms.
  • Excellent time management - must be able to plan time effectively and prioritize.

We offer a competitive salary, 25 days annual leave, birthday day off, free monthly company lunches, summer and Christmas parties, and other fun social events throughout the year. We also provide access to Pirkx benefits platform, Medicash health scheme, cycle to work scheme, quiet/prayer room in Head Office, Employee Assistance Programme, pension, 4x Life Assurance, ongoing training and development, and enhanced maternity leave.

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