CRM Marketing Specialist
2 months ago
About the Role
As a CRM Marketing Specialist at Justzapp, you will play a key role in driving customer acquisition and retention through impactful CRM activities. You will be responsible for building, delivering, and optimizing CRM initiatives, working closely with cross-functional teams to achieve business objectives.
Key Responsibilities
- Collaborate with the Senior Marketing Manager to develop a comprehensive CRM strategy, translating business goals into actionable campaigns.
- Manage the execution of CRM activities across all channels, including email, push notifications, and in-app experiences, to enhance customer engagement and retention.
- Support the Senior Marketing Manager in planning, developing, and optimizing data-driven lifecycle messages to improve personalization and customer experience.
- Evaluate campaign effectiveness by analyzing engagement and key performance metrics to refine segmentation and creative strategies.
- Collaborate closely with category management, commercial, and supply chain teams to ensure seamless execution of campaigns and seasonal communications.
- Apply a test-and-learn approach to optimize every element of campaigns, fostering active customer growth and loyalty.
Requirements
- A minimum of 2 years' experience in CRM marketing (B2C), with hands-on experience using Braze for executing campaigns across email, push, and in-app messaging.
- Proficient in HTML for basic edits and comfortable performing analysis in tools like Google Sheets and Looker.
- SQL knowledge is advantageous, and a creative and analytical mindset with the ability to design engaging campaigns and analyze performance data with a commercial approach.
- A customer-first mindset with excellent problem-solving skills, a proactive thinker with a strong sense of ownership, and the ability to think critically and independently.
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