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CRM Marketing Specialist
2 months ago
**Job Title:** CRM Marketing Specialist
**Job Summary:** We are seeking a highly skilled CRM Marketing Specialist to join our team at CV Consulting Ltd. As a CRM Marketing Specialist, you will be responsible for delivering high-quality marketing support to our business development team.
**Key Responsibilities:**
- Support the Head of Marketing and Director of Business Development to deliver the Sales & Marketing strategy and drive change towards an Account Based Marketing model.
- Plan and manage end-to-end multi-channel campaign delivery from initial briefing and requirements gathering, planning, and targeting, set-up and creative, deployment and reporting which aligns with the marketing strategy and business targets.
- Be a HubSpot champion/superuser and support the development of their data management and qualified lead management processes including contact data entry and maintenance.
- Help define, execute, and optimise customer lifecycle journey workflows through welcome/nurture to advocacy/referral.
- Manage CRM data, segmentation, and automation to support sales and marketing activities.
- Identify and action new opportunities for automated and triggered CRM programmes to gain production and operational efficiencies.
- Assist with the set-up, implementation, and reporting of data acquisition opportunities to help grow marketable database volumes.
- Be a brand champion and collaborate with cross-functional teams to ensure consistency in messaging and brand image.
- Develop and maintain relationships with key suppliers and agencies.
- Create and deliver presentations and reports on marketing activities, results, and recommendations to improve performance.
- Carry out various marketing admin tasks - database management and updating collateral etc.
- Create and manage digital marketing content, including emails, paid ads, and social media posts.
- Support website administration and content creation.
- Champion CRM best practice and ensure all CRM activities comply with data protection regulations.
**Requirements:**
- A degree in marketing (or equivalent professional experience).
- Three plus years' experience in a CRM marketing role.
- Experience in using data, insight, and segmentations to define targeting groups, and the ability to interpret data to measure campaign impact and effectiveness and identify actionable insights.
- Excellent communication skills with the ability to build highly positive relationships cross-functionally.
- Process-driven with strong organisational and time-management skills for running multiple campaigns or projects simultaneously.
- Experience with design software (Photoshop or Illustrator) and website CMS is desirable.
- Good knowledge of marketing channels, campaign execution, and social media for business and strong analytical, prioritisation, and copywriting skills.
- Highly collaborative and supportive, team-oriented, adaptable, and able to work under pressure and are passionate in delivering high-quality results with outstanding attention to detail.
- Positive can-do attitude with the ability to multitask and be a strong team player.
- Extremely organised with good time management and a commitment to accuracy and outstanding attention to detail.
- Ability to maintain confidentiality and act with discretion and diplomacy.
- Strong customer service and problem-solving skills, excellent verbal and written skills, and good all-round IT knowledge and computer literate with Microsoft Office/Mac OS.
**What We Offer:**
We offer a whole range of excellent benefits plus the chance to be part of a vibrant, energetic, award-winning team. We love what we do, support each other, and get a buzz from working together to delight clients and colleagues. You'll learn every day, working with some of the best in the business, tackling projects for household-name brands and clients that span every industry sector. You'll also work closely with our wider team of consultants and writers.