Lead Social Media Strategist

3 weeks ago

London, Greater London, United Kingdom Square in the Air Full time
Position Overview

Square in the Air is seeking a skilled Lead Social Media Strategist to enhance our team of digital marketing professionals. The ideal candidate will be instrumental in delivering sports-focused content for a diverse range of international sports and gaming clients.

Key Responsibilities

As a vital member of the Social Media division, you will contribute to our social media initiatives and ensure the production of high-quality, innovative, and timely content for our clientele. Your primary responsibilities will include:

  • Managing and crafting content for client social media profiles
  • Generating captivating, creative, and original content for clients
  • Designing, executing, and optimizing paid social media campaigns across various platforms
  • Collaborating with our design team to coordinate social media visuals
  • Partnering with other departments to achieve optimal outcomes for our clients
  • Evaluating social media campaigns and compiling data for reporting purposes
  • Identifying and negotiating with influencers for campaign involvement
  • Monitoring, developing, and preparing reports
  • Working alongside Community Managers for after-hours responsibilities

Essential Skills & Qualifications

  • A strong enthusiasm for sports, with a comprehensive understanding of UK, European, and major global sporting events.
  • Extensive knowledge of leading social media platforms, including analytics, audience segmentation, and advocacy of various advertising formats, as well as tailored content planning (both paid and organic).
  • Expertise in supporting client proposals by developing and implementing creative content that aligns with clients' business and branding goals.
  • Strong decision-making capabilities supported by proficiency in analysis and the measurement/optimization of content performance.
  • Exceptional copywriting skills that go beyond mere attention to detail, reflecting the principles of driving traffic/engagement through concise calls-to-action and compelling, on-brand tone of voice.
  • A passion for social media – possessing a profound understanding of its value for both B2C and B2B contexts while collaborating with PR and Design to deliver comprehensive multi-platform strategies, on schedule and within budget.
  • Confidence in presenting insights and findings while managing multiple fast-paced accounts concurrently.
  • Basic skills in video production, graphic design, and video editing.
  • Familiarity with Google AdWords and the fundamentals of SEO/SMO.
  • A strong interest in UK sports betting.
  • A minimum of 2-3 years of experience in Social Media marketing for brands, whether in an agency setting or in-house.

Work Environment

  • The contractual workplace is our London office, where we currently implement a hybrid working model of at least two days in the office and the remaining days remotely.
  • Standard working hours: 40 hours per week, 8:30 AM - 5:30 PM, Monday to Friday (flexible start and finish times).
  • Willingness to work outside of standard hours during evenings and weekends, compensated with overtime pay and time off in lieu.

Compensation & Benefits

  • Competitive salary range (£27,000 - £30,000 per annum, based on experience).
  • Company pension scheme (subject to successful completion of a three-month probationary period).
  • 25 days of annual leave plus public holidays (additional days accrued with length of service).
  • Confidential 24-hour access to our BUPA employee assistance program.
  • Performance-based bonus (non-contractual).
  • Death in service benefit (4x salary) – non-contractual.

About Square in the Air

  • Square in the Air is a multi-award-winning marketing and communications agency located in central London, specializing in sports, racing, betting, and gaming.
  • Our teams in Digital PR, Social Media, Design, Video, and Performance Marketing deliver B2C and B2B campaigns for a wide array of global clients.
  • We pride ourselves on a strong internal culture and values, seeking energetic, engaged individuals with a passion for the industry who will cultivate that same enthusiasm and commitment within our agency.
  • We are a growing team of over 50 professionals.

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