E-commerce Director

2 months ago

AshtonunderLyne, Tameside, United Kingdom SAMSUNG Full time

Position Overview

This is a unique opportunity to design the next phase of our Direct to Consumer (D2C) growth. As our Senior Manager of Strategy, you will work closely with our D2C Commercial, Marketing and Development teams to identify future growth opportunities, and map out the strategy required to achieve both our Customer and Commercial Objectives.

Key Responsibilities

  • Monitor key competitor proposition developments; benchmarking vs our own proposition
  • Evaluate D2C best-practice initiatives from other Samsung Subsidiaries, adapting for UK market
  • Monitor Ecommerce & Consumer Electronics market trends and performance
  • Develop D2C Strategy to drive profitable growth; achieving Customer & Commercial critical metrics
  • Lead multi-functional SEUK D2C Shop App Taskforce (T/F), to increase adoption and usage of App

Market, Competitor & Consumer Insight

  • Monitor key competitor developments and conduct regular benchmarking of the Samsung D2C proposition to identify points of difference and improvement opportunities
  • Identify D2C best practice and emerging trends in consumer electronics and other product verticals; building into SEUK D2C strategy and approach as required
  • Build a deep understanding of our consumer needs, sharing with other D2C teams to factor into their planning and execution

D2C Global Best-Practice Adaptation & Implementation

  • Summarize SEUK Activities to develop best practice examples across Proposition Development, Marketing and Onsite Execution; share as required with Global GMO team for global adoption
  • Work with Global GMO team to understand D2C best practice cases developed by other Global Samsung Subsidiaries; to evaluate performance through lens of UK Market & Consumer dynamics
  • Use Global Best Practice cases to develop SEUK D2C Pilot activities for implementation. Work with D2C LT and teams to seek approval for adoption and execution of Pilot activities

Collaboration across Product Divisions

  • Work closely with Product Divisions to understand market trends and market-share data, to develop deep understanding of Mobile, Domestic Appliance and TVAV priorities and challenges
  • Incorporate divisional priorities into overarching D2C Strategy; developing activities and pilots for adoption by D2C Commercial, Marketing and Onsite teams to enhance Premium Sales and Profitability
  • Collate, summarize and share results from pilot activities, to evolve and improve execution for future roll-out and expansion

D2C Strategy Development

  • Work closely with UK DTC Leadership Team to understand overarching D2C objectives and strategic critical metrics for SEUK and Global D2C teams
  • Collaborate with UK DTC LT to develop overall D2C Growth Strategy and longer term direction for SEUK
  • Develop Strategic principles, objectives, critical metrics and plans to guide SEUK D2C growth, to achieve both customer and commercial objectives
  • Work alongside Commercial, Marketing, Onsite and Development teams to develop Milestone and Project plans for key D2C activities; ensuring clear communication and alignment across teams
  • Strategy Development to focus on the following key areas for SEUK DTC:
    • i) Premium Up-sell: Enhancing our ability to upsell visitors into our Premium SKUs across our Divisions (MX / CE), through optimization of proposition, messaging and customer journey
    • ii) Ecosystem Attach: Increasing the portion of customers that buy Ecosystem Products (i.e.. TV + Soundbar, Mobile Phone + Buds); at point of purchase, or during post purchase experience
    • iii) Existing Customer Retention: Developing our strategy to increase DTC Customer Lifetime Value through increasing frequency of upgrade and cross-selling into other categories / divisions
    • iv) Early Upgrades: Pulling forward the upgrade decision for our customers, in order to increase lifetime value and Premium Market Share
    • v) Shop App Development: Developing the Strategy to enhance the Shop App platform, in order to acquire additional customers, and better retain our existing customers, through developing improved App native functionality vs the mobile-web / desktop experience

Shop App Taskforce Leadership

  • Manage Shop App Manager, supporting them to lead the Samsung Shop App T/F; with key objectives to increase downloads, engagement and conversion to sales; generating incremental revenue for DTC
  • Support Shop App Manager to develop a clear roadmap of activities to increase Shop App adoption, working alongside GMO and EO teams to enhance the customer journey and native user experience offered by Shop App
  • Collaborate with PMO, Regional and Global App Taskforce teams to prioritize planning and delivery of new initiatives; identify ways to rapidly bring new concepts to market through 'test & learn'
  • Track and monitor performance through implementation to benefits realization

People & Culture

  • Contribute fully to the DTC team culture – that delivers on our targets, celebrates success and has fun whilst doing it

Skills and Qualifications

What your key deliverables will be

  • Development of D2C Strategy, critical metrics, timings, aligned with SEUK Leadership Team
  • Development of Pilot proposals for SEUK D2C, based on global best practise cases
  • Through D2C Strategy, enable SEUK D2C to achieve commercial sales targets (Revenue, Profit, Budget Efficiency) and Customer critical metrics (Retention Share, LTV, Purchase Frequency)

What do we need for this role

  • Extensive e-commerce experience; ideally gained within a Commercial e-commerce role
  • Demonstrable experience in strategy development and planning
  • Experience in leading cross-functional teams
  • You will have strong strategic, analytical and commercial competence
  • A successful influencer with natural gravitas; excellent communication skills
  • Self-motivated, driven, creative problem solver and very resilient
  • Very strong resilience capability

Benefits of working here at Samsung include:

  • Hybrid working (3 days office & 2 days at home)
  • Bonus Scheme
  • Pension contribution
  • 3 x volunteering days each year
  • Holiday - 25 days per annum plus bank holidays and an additional day off for your birthday
  • Access to staff sales discounts on a wide range of Samsung products
  • Access to discount shopping portal

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