Senior Digital Marketing Analyst

2 weeks ago

London, Greater London, United Kingdom Fifty-Five Full time

About the Role

We are seeking a highly skilled and experienced professional to join our team as a Senior Digital Marketing Analyst. This role will focus on leveraging data to drive impactful marketing strategies for leading clients across diverse industries, including luxury, automotive, retail, and beauty.

As part of our collaborative environment, you will play a key role in executing data-driven projects, working closely with a range of experts such as Project Leads, Tracking Specialists, Cloud Engineers, and Innovation Experts. Your responsibilities will encompass analyzing website architecture, conducting UX research, providing media advisory, and contributing to the development of comprehensive digital strategies.

Key Responsibilities

  • Lead the execution of projects within the Ad Tech and Web Analytics domains, collaborating effectively with clients and technical specialists.
  • Ensure timely project completion and seamless coordination of tasks both internally and externally.
  • Develop a deep understanding of web analytics and media-buying strategies.
  • Contribute to the development and implementation of data-driven marketing campaigns across various platforms.
  • Collaborate with cross-functional teams to ensure alignment between marketing initiatives and overall business objectives.

About fifty-five

fifty-five, a part of the Brandtech Group, is a leading data company dedicated to empowering brands to effectively leverage their data across multiple channels. With offices strategically located in Paris, London, Hong Kong, New York, and Shanghai, we combine exceptional talent with cutting-edge technology expertise to deliver unparalleled value to our clients.

Required Qualifications

  • Bachelor's degree in a relevant field such as Marketing, Analytics, or Computer Science.
  • Minimum 3 years of proven experience in marketing campaign activation and data analysis.
  • Hands-on experience with advertising technologies and analytics platforms.
  • Strong analytical skills with the ability to interpret complex data sets and draw actionable insights.
  • Excellent communication and interpersonal skills, with the ability to effectively collaborate with diverse teams.

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