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Senior Media Strategy Partner

2 months ago

London, Greater London, United Kingdom Dentsu Full time
Company Overview:

Dentsu is a comprehensive growth and transformation partner for some of the world's foremost organizations. Established in 1901 in Tokyo, Japan, Dentsu has expanded its reach to over 145 countries and regions, demonstrating a strong history of fostering innovation and integrating the expertise of its global network to create impactful growth solutions for clients.

Role Overview:

The Senior Strategy Partner plays a pivotal role in crafting and executing exceptional cross-disciplinary solutions that enhance the significance of media within the business strategies of clients. This position is integral to expanding Carat's collaboration with clients, managing and nurturing strategic talent, leading new business initiatives, and supporting the Head of Strategy in defining and executing the agency's strategic agenda.

Key Responsibilities:
  • Establish and maintain robust relationships with senior global clients, assisting them in identifying and addressing critical business challenges.
  • Utilize econometrics, business analytics, and historical campaign insights to develop and refine media implementation strategies.
  • Ensure the effective application of insights and planning tools in client briefs to promote business-focused planning across the media landscape.
  • Generate innovative ideas, media partnerships, and creative solutions based on the communications strategy, collaborating with various Dentsu teams.
  • Develop a profound understanding of Dentsu's offerings and product pipeline to uncover growth opportunities while formulating strategic directions for clients.
  • Drive a thought leadership agenda that merges cutting-edge marketing theories with practical applications and commercial impact.
  • Mentor and guide junior team members in all facets of planning and strategy.
  • Lead Carat's strategy training initiatives, leveraging Dentsu's resources and creating new training materials as necessary.
  • Collaborate with the Head of Strategy to define the structure, job specifications, competency frameworks, and career progression paths for the strategy team.
  • Effectively engage with diverse stakeholders across various cultures and countries to influence strategic agendas.
  • Exhibit a strong comprehension of how media contributes to delivering business value for contemporary brands.
Qualifications:
  • Cultural awareness, analytical capabilities, and an insatiable curiosity.
  • Proficient knowledge of media and communications planning tools and methodologies.
  • Deep understanding of various sources for market, consumer, and media intelligence.
  • Proven experience in identifying and developing insights, as well as managing measurement and evaluation projects.
  • Experience in formulating marketing and communications strategies for multi-market clients, with a demonstrated ability to align multiple countries behind cohesive strategies while respecting local nuances.
Inclusion and Diversity:

Dentsu believes that inclusion and diversity are fundamental to fostering innovation, which ultimately leads to better outcomes for our people, partners, and communities. We encourage applications from individuals with disabilities and from diverse backgrounds, ages, and cultures.

We are open to discussing flexible and agile working arrangements for all roles. While we cannot guarantee every request will be met, we promise to engage in an open and honest dialogue.

If you require any reasonable adjustments due to a disability or medical condition to fully participate in the recruitment process, please communicate this with our recruitment teams.