Digital Video Content Strategist

7 days ago

Weybridge, Surrey, United Kingdom LG Electronics Full time
Job Description

Overview

LG Electronics is seeking a highly skilled and experienced professional to join our team as a Digital Video Content Strategist. This role will be responsible for developing and implementing a comprehensive content strategy for our digital video platform, LG Channels.

Key Responsibilities

  • Develop and execute a content strategy that aligns with LG's business goals and objectives.
  • Collaborate with content providers to understand programming priorities and timelines, and influence promotion and placement to drive increased engagement on LG Channels.
  • Support the onboarding of new content partners, including liaising with technical partners through the process of QA, ingestion, ad placement, launch, and ongoing performance monitoring.
  • Drive communication, education, data management, performance, and reporting across partners.
  • Work with content providers and vendors to onboard content.
  • Contribute to the overall growth of the channel through the lens of content and programming, providing insight and recommendations to the team on how to better program the service to improve engagement.
  • Build processes for successful launch of new channels, repositioning existing channels, scheduling licensed content, performance reporting, and analyzing current channel lineups and competitor lineups to prioritize channel partnerships and promotion.
  • Assist with inventory forecasts and models.
  • Develop a strong point of view on what content works for LG Channels viewers, guiding how we work with content partners, studios, networks, and other industry professionals.
  • Understand what's relevant in pop culture and use that information to recommend programming strategy.
  • Develop and maintain strong relationships and lines of communication with content partners.
  • Work with in-house design teams to create templates and own-brand promotions.
  • Monitor and track campaign performance and metrics.
  • Track and traffic timely delivery of campaign assets.
  • Liaise with EU marketing teams to communicate service highlights and facilitate local online/social campaigns.
  • Provide ad-hoc campaign reports and presentations for content partners.

Requirements

  • Bachelor's degree preferred.
  • English-speaking country preferred, with at least one other European language.
  • Experience in programming or product management in the digital video delivery space, with demonstrated success in technical operations.
  • Proficient with Microsoft Excel and PowerPoint.
  • Experience with digital program scheduling tools.
  • May be requested to work evenings or weekends for special program live events.

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