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**LG Channels Programming Manager/Business Development Manager/Senior Manager Acquisitions LG Channels/LG Channels Partner Marketing Manager**
2 months ago
**LG Electronics** is seeking a highly skilled professional to join our team as a **Content Strategist/Channel Growth Specialist/Content Acquisition Manager**. This role will be responsible for driving the growth and success of our LG Channels platform.
Key Responsibilities:- Develop and implement a comprehensive content strategy to drive engagement and growth on LG Channels.
- Collaborate with content providers to understand programming priorities and timelines, and influence promotion and placement to drive increased engagement.
- Support the onboarding of new content partners, liaising with tech partners through the process of QA, ingestion, ad placement, launch, and ongoing performance monitoring.
- Drive communication, education, data management, performance, and reporting across partners.
- Work with content providers and vendors to onboard content.
- Contribute to the overall growth of the channel through the lens of content and programming, providing insight and recommendations to the team on how to better program the service to improve engagement.
- Build processes for successful launch of new channels, reposition existing channels, scheduling licensed content, performance reporting.
- Support strategic KPIs of growing LG video ad inventory through increased streaming in LG Channels.
- Work with LG marketing for content initiatives.
- Continuously analyze current channel lineup along with competitor lineups to prioritize channel partnerships and promotion, contributing to performance reviews with partners.
- Assist with inventory forecasts and models.
- Must have strong POV on what content works for LG Channels viewers, helping to guide how we work with content partners, studios, networks, etc.
- The Programming Manager will be responsible for understanding what's relevant in pop culture and use that info to recommend programming strategy.
- Needs to be a highly communicative and trusted by internal LG counterparts, content providers, 3P tech partners.
- Bachelor Degree preferred.
- English speaking country preferred and at least one other European language.
- Experience programming or product management experience in the digital video delivery space with demonstrated success in technical operations.
- Proficient with Microsoft Excel and PowerPoint.
- Experience with digital program scheduling tools.
- May be requested to work evenings or weekends for special program live events.
