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LG Channels Programming Manager/Business Development Manager/Senior Manager Acquisitions LG Channels
2 months ago
LG Electronics is seeking a highly skilled and experienced professional to join our team as a Programming Manager/Business Development Manager/Senior Manager Acquisitions LG Channels. This role will be responsible for developing and implementing editorial strategies for LG Channels, O&O Channels, and AVOD, as well as collaborating with content providers to understand programming priorities and timelines.
Key Responsibilities- Develop and implement editorial strategies for LG Channels, O&O Channels, and AVOD
- Collaborate with content providers to understand programming priorities and timelines
- Support the onboarding of new content partners, liaising with tech partners through the process of QA, ingestion, ad placement, launch, and ongoing performance monitoring
- Drive communication, education, data management, performance, and reporting across partners
- Develop and implement A/B testing strategies designed to maximize user engagement
- Work with content providers and vendors to onboard content
- Analyze and contribute to the overall growth of the channel through the lens of content and programming, providing insight and recommendations to the team on how to better program the service to improve engagement
- Build processes for successful launch of new channels, reposition existing channels, scheduling licensed content, performance reporting
- Support strategic KPIs of growing LG video ad inventory through increased streaming in LG Channels
- Work with LG marketing for content initiatives
- Continuously analyze current channel lineup along with competitor lineups to prioritize channel partnerships and promotion, contributing to performance reviews with partners
- Assist with inventory forecasts and models
- Provide strong POV on what content works for LG Channels viewers, helping to guide how we work with content partners, studios, networks, etc.
- Understand what's relevant in pop culture and use that info to recommend programming strategy
- Bachelor Degree preferred
- English speaking country preferred and at least one other European language
- Minimum 5 years' experience
- Experience programming or product management experience in the digital video delivery space with demonstrated success in technical operations
- Proficient with Microsoft Excel and PowerPoint
- Experience with digital program scheduling tools
- May be requested to work evenings or weekends for special program live events
- Work with HQ to achieve annual roadmap and revenue goals
- Work with HQ to negotiate existing agreements as required
- Investigate different business models to assist LG grow the platform business
- Drive communication, education, data management, performance, and reporting across partners
- Attend conferences and events to build relationships with industry partners and stay up to date with new trends/developments within the industry
- Maintain and develop relationships with current clients, including carrying out QBRs
- Work with the Partner Engagement Team to optimize the commercial relationships with CPs
- Work with Director Content & Services to negotiate commercial terms for 3rd Party FAST channels, FAST rights, and AVOD rights for the LG Channels platform and the O&O FAST channels
- Work Finance and Director of Content & Services on the yearly acquisitions plan and acquisitions strategy
- Investigate different business models to assist LG grow the platform business
- Attend markets and conferences to build relationships with content distributors
- Work with Legal on the negotiation of the commercial agreements
- Develop and maintain strong relationships and lines of communication with content partners
- Become the primary marketing and promotion contact for all content partners
- Work with in-house design team on the creation of templates and own brand promotions
- Create and maintain promotional calendar
- Generate compelling ideas for promotional stunts and seasons
- Monitor and track campaign performance and metrics
- Track and traffic timely delivery of campaign assets
- Liaise with EU marketing teams to communicate service highlights and facilitate local online/social campaigns
- Provide ad hoc campaign reports and presentations for content partners
