B2B Marketing Lead

4 weeks ago

London, Greater London, United Kingdom Hertility Health Full time

About Hertility Health

Hertility Health is a pioneering company dedicated to women's health, created by women for women. We are transforming the landscape of reproductive healthcare through innovative diagnostic testing that delivers data-driven insights into reproductive health, fertility challenges, and menopause onset. Our mission is to provide expert guidance, education, and accessible care from the comfort of home.

With 31% of women experiencing reproductive health issues at some point, our research aims to expedite diagnosis through advanced at-home testing and specialized gynecological care. We customize pathways to align with individual reproductive goals, whether that involves exploring ovarian health, fertility options, or overall hormonal well-being, such as confirming a PCOS diagnosis.

Currently, we offer screenings for 18 prevalent pathologies that may impact fertility and identify gynecological cancers. Our ultimate goal is to reshape perceptions surrounding reproductive health, both personally and professionally, encouraging women to proactively monitor their reproductive health. We refer to this initiative as the Reproductive Revolution.

Key Responsibilities

  • Strategic Development: Formulate and execute the B2B marketing strategy to enhance the sales pipeline, nurture existing partnerships, and capture new opportunities.
  • Target Market Identification: Define and develop target industries, personas, and company profiles for effective outreach.
  • Brand Development: Cultivate and reinforce the brand proposition within the target market, ensuring brand consistency across all customer-facing materials.
  • Content Creation: Produce relevant and thought-provoking content that distinguishes Hertility in the corporate benefits sector.
  • Campaign Management: Design and implement multi-channel campaigns to broaden the network of potential clients, delivering high-quality marketing-qualified leads (MQLs) for the sales team; oversee the entire campaign lifecycle from execution to analysis.
  • Event Coordination: Organize and execute B2B events, conferences, and webinars.
  • Collaborative Efforts: Work closely with various departments, including brand, CRM, social media, and design, to support sales enablement and enhance brand visibility.
  • Collateral Creation: Assist in developing various materials that support client acquisition and retention, such as buying guides, whitepapers, case studies, and product explainers.
  • Website Enhancement: Drive continuous improvements to the presentation of B2B services on the company website to boost conversion rates.
  • Account-Based Marketing: Collaborate with commercial teams to devise and implement a robust account-based marketing strategy to generate leads and convert target sectors and accounts.
  • Performance Reporting: Act as the primary contact for all B2B marketing updates, reporting on return on investment (ROI) and top-of-funnel activities, while regularly optimizing campaigns to enhance ROI.
  • Budget Oversight: Manage and report on the B2B marketing budget, tracking expenditures and collaborating with the finance team.
  • Client Launch Assistance: Support the sales team in launching new clients and monitor success metrics.
  • Thought Leadership: Position the Chief Commercial Officer (CCO) as a thought leader through public speaking engagements.
  • Client Engagement: Collaborate with the Strategic Corporate Partner Manager to engage B2B clients, brokers, and intermediaries to drive quality referrals and promote Hertility's services.
  • Project Management: Independently manage multiple projects, meeting deadlines and exceeding expectations.
  • HubSpot Optimization: Maintain and enhance HubSpot to improve marketing operations efficiency.
  • Process Improvement: Develop more efficient methods for documenting B2B marketing activities and strategies using tools like Notion and Miro.

Qualifications

  • Demonstrated experience in B2B marketing, ideally in a managerial capacity and/or within a startup environment.
  • Experience in event planning and marketing is advantageous.
  • Strong grasp of marketing principles and techniques.
  • Proficiency in marketing automation tools, CRM systems, and analytics platforms (including Canva, HubSpot, and LinkedIn).
  • Exceptional project management and organizational skills.
  • Able to thrive in a fast-paced, dynamic setting.
  • Strong analytical abilities with a focus on data-driven decision-making.
  • Excellent communication and interpersonal skills.
  • Creative problem-solving capabilities.
  • Ability to work both independently and collaboratively within a team.

Benefits

As a member of our dynamic team revolutionizing women's health, you will receive:

  • Annual salary ranging from £45,000 to £50,000.
  • 33 days of paid holiday allowance (including public holidays).
  • Company laptop.
  • Flexible working hours, trusting our team to manage their time effectively.
  • 5% pension scheme matched by a 4% employee contribution.
  • Mental health support from an in-house counselor.
  • Free access to Hertility Health products and services, including hormone and fertility tests.
  • Opportunities for further learning and development.
  • Enhanced Family Leave policy (maternity, paternity, and adoption leave).
  • Progressive health leave policies (menstruation and menopause).

Commitment to Equality & Diversity

Hertility Health is an equal-opportunity employer dedicated to fostering diversity and inclusion within the workplace and throughout our application process. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

We appreciate the effort involved in applying for a new position and look forward to reviewing your application.

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