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Marketing Manager
2 months ago
Job Summary:
This is an exciting opportunity to join a leading B2B publishing and events company as an Events Marketing Manager. As the successful candidate, you will take a lead role in expanding the reach and revenue of our global conferences during an exciting growth phase for the company.
Key Responsibilities:
- Develop and implement high-caliber, coordinated marketing campaigns for multiple conferences and awards, including both free and paid delegate campaigns.
- Utilize a mix of channels, including email, content marketing, and lead-generation techniques, to maximize event visibility and registration.
- Devise and implement strategies to increase the return rate of event attendees.
- Build and manage databases, keeping data up to date and relevant for every campaign.
- Test, measure, and evaluate channels and tactics, making adjustments to improve results.
- Manage event websites, ensuring they are user-friendly and optimized for conversion.
- Create and manage partnerships with media and association partners, as well as speakers and sponsors, to further expose the brand and maximize revenue.
- Develop and deliver content marketing strategies that enhance the events' social media presence.
- Coordinate with Operations and Programming teams to produce marketing deliverables, including sponsor material and post-event reports.
- Work with Product Marketers to ensure event marketing aligns with the overall marketing strategy.
Requirements:
- Minimum of 3 years of B2B events marketing experience, preferably with experience in conferences and awards.
- Strong focus on audience/delegate acquisition.
- Ideally, experience working in the B2B financial, data, or market intelligence sectors.
- Experience devising or influencing events pricing strategies is beneficial.
- Strong experience managing marketing for multiple events simultaneously, with a track record of meeting or exceeding audience acquisition targets.
- Confident use of Excel, CRM, and Marketing Automation platforms (SalesForce and Pardot ideally).
- Solid experience using social media marketing (ideally LinkedIn Ads).
- Excellent written and verbal communication skills in English.
- Good eye for design and ability to produce high-quality marketing materials.
About Us:
Marketing Talent is a leading marketing recruitment agency, specializing in placing talented marketing professionals in top B2B companies. We are passionate about helping our clients achieve their marketing goals and are committed to delivering exceptional service to our candidates.
