Strategic Communications Lead

3 weeks ago

Glasgow, Glasgow City, United Kingdom Scottish Government Full time

Job Overview

We are seeking a dedicated Communications Manager to join our Transport Scotland news team. This position offers a unique opportunity to leverage your communication expertise within a collaborative environment that values professional growth and adherence to best practices.

Our mission is to advocate for transport policy and investment in Scotland through effective media relations and digital outreach. We safeguard the reputation of our Ministers and the agency by providing timely responses to media inquiries. Our team collaborates closely with policy divisions, special advisors, and Ministers, as well as with communications teams from local authorities, emergency services, and transport operators nationwide.

The ideal candidate will enhance their skills in media relations, digital communication, strategic messaging, and stakeholder engagement, all while aligning with the strategic objectives of the agency and Scottish Ministers. This role also involves significant crisis and resilience communication, particularly during challenging winter months or in response to various public transport and road-related issues.

Key Responsibilities

  • Proactive Media Engagement: Develop and implement innovative communication strategies tailored to specific policy areas, ensuring alignment with media cycles and effective delivery of key messages to target audiences.
  • Reactive Media Management: Anticipate potential media challenges and collaborate with policy teams to formulate clear and concise responses.
  • Crisis Communication: Work with partners during crises to effectively inform the public about travel and transport issues, utilizing a comprehensive understanding of resilience communication.
  • Press Officer Duties: Manage proactive and reactive media requests outside of regular hours as part of a continuous news operation, with full training and support provided.
  • Media Analysis: Integrate evaluation methods into communication plans from the outset, producing insightful reports that foster continuous improvement.
  • Content Development: Assist digital teams in creating audio-visual content from media events and participate in the design and editing processes.
  • Stakeholder Collaboration: Represent Transport Scotland communications at external meetings, senior forums, and emergency exercises, contributing to the success of major national events.

Required Competencies

Applicants will be evaluated against the Scottish Government’s communications competency framework, focusing on Insight, Ideas, Implementation, and Impact, along with core skills from the Skills for Success framework, including:

  • Self-Awareness
  • People Management
  • Performance Improvement
  • Evidence Analysis and Utilization

Candidate Profile

While relevant communications qualifications (CIPR/PRCA/GCS) are preferred, a minimum of two years of experience in a substantial communications role is essential in the absence of formal qualifications.

Essential Qualifications

1. Proven ability to build relationships with diverse stakeholders, including senior leaders and journalists.
2. Understanding of the evolving landscape of news content creation and consumption, with the capability to produce engaging content across various channels, translating complex policy concepts into accessible language.
3. Capacity to respond swiftly to emerging opportunities or challenges, providing timely and professional guidance, including to Ministers.
4. Experience working within a dynamic communications team, contributing ideas and maintaining resilience during high-pressure situations, including facilitating media interactions and providing rapid updates.

Benefits

In addition to a competitive salary, the Scottish Government offers a robust benefits package, including:

  • Personalized learning and development opportunities
  • Flexible working arrangements
  • A culture that promotes inclusion and diversity
  • Generous employer pension contributions
  • 25 days of annual leave, increasing to 30 days after four years of service
  • Public and privilege days
  • A standard 35-hour work week

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