Retail Strategy Manager
3 weeks ago
Position Overview
We are seeking a dynamic Retail Development Manager to engage as a vital member of the Retail Experience Team. The Mass Sales division aims to bring the essence of Wizards of the Coast's brands to life within the sales channel throughout Europe, fully aligning with the core objectives of channel growth, user engagement, and player accessibility.
The primary focus of this role is to enhance omni-channel visibility for Wizards brands in both retail and online environments.
Collaborate effectively with Retail Partners to devise impactful visibility strategies in-store, online, and across customer outreach platforms. Support the proposed sales strategy for Wizards in Retail through annual merchandising development initiatives. Design and implement necessary displays and merchandising solutions with key retail partners across significant markets (FR/DE/UK/IT/SP).The Retail Development Manager, under the guidance of the Sales Director, will closely coordinate with the Sales and Marketing teams to execute the overall brand strategy surrounding Premier Set releases and supplementary launches, driving market-leading channel activations to meet sales objectives.
Key Responsibilities:
Manage partnerships with essential retailers and wholesale partners in key European regions Develop and implement a robust online and offline brand presence with each retailer. Refresh merchandising strategies in existing retail locations. Establish a strong brand presence with newly onboarded retail partners. Create annual Retail Marketing plans, aligning appropriate releases with each partner while collaborating with our European Brand team and North American Studio/Marketing team. Analyze metrics and insights to enhance future campaigns and executions. Drive demo and assisted selling programs, as well as staff training in direct retail partners. Oversee online listings (excluding Amazon) for all Wizards products and ensure continuous monitoring and enhancement. Foster a cross-functional mindset to share creative outputs across other developing channels within the organization as needed.Essential Skills:
Extensive experience in Retail Marketing. Preferably a background in Gaming/Video Games/Entertainment. Excellent communication and negotiation abilities. Collaborative mindset across functions. Experience in go-to-market strategies, particularly in Mass retail. Proven track record of marketing excellence and partnership building, with experience in national retail and/or gaming retailers. Strong creative judgment and attention to detail. Project Management: Exceptional execution, resourcefulness, and problem-solving capabilities. A passion for gaming and entertainment media. Team-oriented approach.Qualifications:
BA or BS Degree (or 5 years of relevant work experience in lieu of a degree). Ideally, a background in Gaming/Video Games/Entertainment. Proficiency in English is essential; knowledge of French or Danish is a plus.Our Core Values
Strive for excellence: continuously improve and create outstanding experiences. Foster inclusivity: embrace diversity within our teams and games. Embrace challenges: approach obstacles with creativity and openness. Collaborate effectively: respect differing opinions and commit to teamwork. Focus on our community: prioritize the satisfaction of our fans.Equal Opportunity Employer
This description is intended to outline the general content and requirements for satisfactory performance in this position. It is not to be interpreted as an exhaustive statement of the duties, responsibilities, or requirements of the role.
We are committed to providing reasonable accommodations for individuals with disabilities to participate in the job application or interview process, perform essential job functions, and receive other employment benefits and privileges. If you are selected to advance in our application process and require an accommodation, please inform your recruiter or coordinator.
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