Retail Marketing Manager

2 months ago

Uxbridge, United Kingdom Hasbro Full time
About the Role

We are seeking a highly skilled Retail Marketing Manager to join our team at Hasbro. As a key member of our Retail Experience Team, you will play a crucial role in driving strong omni-channel visibility for our brands within the retail and e-tail environment.

Key Responsibilities
  • Partner effectively with Retail Partners to develop strong plans for visibility in-store, online, and across customer outreach channels.
  • Support the recommended sales strategy for Hasbro in Retail with yearly merchandising development plans.
  • Create and implement required displays and merchandising solutions in key retail partners across key markets.
  • Work closely with the Sales and Marketing teams to take the overall brand direction around Premier Set releases and ancillary releases.
  • Develop and execute strong online and offline brand presence with each of the retailers.
  • Refresh merchandising in existing retailers.
  • Develop strong brand presence in newly acquired retail partners.
  • Build annual Retail Marketing plans, supporting appropriate releases with each of the partners.
  • Analyse metrics and insights to improve future executions/campaigns.
  • Drive demo/assisted selling programmes and staff education in direct retail partners.
  • Manage account online listings for all ranged Hasbro products.
Requirements
  • Strong Retail Marketing experience.
  • Ideal background in Gaming/Video Games/Entertainment.
  • Solid Communication and negotiation skills.
  • Cross-Functional Collaborator.
  • Go to market experience, especially in Mass retail.
  • A track record of marketing excellence and building partnerships.
  • Strong creative judgement and eye for detail.
  • Project Management: Outstanding execution, resourcefulness, and problem-solving skills.
  • A passion for gaming/entertainment media.
  • Team player.
Qualifications
  • BA or BS Degree (In lieu of degree, 5 years of relevant work experience).
  • Ideal background in Gaming/Video Games/Entertainment.
  • Fluent in English is essential and French or Danish would be an advantage.

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