Retail Marketing Manager

1 month ago


Uxbridge, United Kingdom Hasbro Full time
Job Title: Retail Marketing Manager

We are seeking a highly skilled Retail Marketing Manager to join our team at Wizards of the Coast. As a key member of our Retail Experience Team, you will play a crucial role in driving strong omni-channel visibility for our brands within the retail and e-tail environment.

Key Responsibilities:
  • Partner effectively with Retail Partners to develop strong plans for visibility in-store, online, and across customer outreach channels.
  • Support the recommended sales strategy for Wizards in Retail with yearly merchandising development plans.
  • Create and implement required displays and merchandising solutions in key retail partners across key markets (FR/DE/UK/IT/SP).
  • Work closely with the Sales and Marketing teams to take the overall brand direction around Premier Set releases and ancillary releases, to execute market-leading channel activations to support the overall sales goals.
  • Develop and execute strong online and offline brand presence with each of the retailers.
  • Refresh merchandising in existing retailers.
  • Develop strong brand presence in newly acquired retail partners.
  • Build annual Retail Marketing plans, supporting appropriate releases with each of the partners, collaborating and aligning with our European Brand team and North American Studio/Marketing team.
  • Analyse metrics and insights to improve future executions/campaigns.
  • Drive demo/assisted selling programmes and staff education in direct retail partners.
  • Manage account online listings (non-Amazon) for all ranged Wizards products and execute continuous monitoring and improvement.
  • Cross-functional mindset to share creative output across other developing channels within the business where needed.
Requirements:
  • Strong Retail Marketing experience.
  • Ideal background in Gaming/Video Games/Entertainment.
  • Solid Communication and negotiation skills.
  • Cross-Functional Collaborator.
  • Go to market experience, especially in Mass retail.
  • A track record of marketing excellence and building partnerships, with experience working in/with national retail and/or gaming retailers.
  • Strong creative judgement and eye for detail.
  • Project Management: Outstanding execution, resourcefulness, and problem-solving skills.
  • A passion for gaming/entertainment media.
  • Team player.
Qualifications:
  • BA or BS Degree (In lieu of degree, 5 years of relevant work experience).
  • Ideal background in Gaming/Video Games/Entertainment.
  • Fluent in English is essential and French or Danish would be an advantage.

We are an Equal Opportunity / Affirmative Action Employer. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. If you are selected to move forward in our application process and need to request an accommodation, please let your recruiter or coordinator know.



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