Director of Sales and Events
3 days ago
About the Role
We are seeking an experienced Director of Sales and Events to lead our Sales and Events department to its fullest potential. As a key member of our team, you will be responsible for ensuring the current and future needs of the business are met.
Key Responsibilities
- Lead and manage the Sales and Events department to achieve business objectives.
- Own all accounts in your area of remit and maintain relationships with key local customers.
- Develop and implement effective processes for recruitment, induction, training, and development of sales and events team members.
- Set and monitor targets for sales and events team members and manage team performance.
- Target new business opportunities for the hotel.
- Manage key internal and external stakeholders.
- Create and implement effective planning in line with the commercial strategy.
- Manage negotiations and contracting through Delphi, Lanyon, Cvent, and RFP processes.
- Support the team in converting key opportunities as and when required.
- Network with the M&L and Graduate Sales Team and Global Accounts Managers to increase awareness of the hotel's needs and objectives and drive inbound business.
- Participate in sales initiatives such as client workshops, roadshows, trade missions, and tradeshows as and when required.
- Ensure the team arranges all details of events, including room set-ups, staging, lighting, audiovisual, traffic flow, menus, décor, entertainment, group room blocks, and VIP services.
- Review demand calendar and pricing and establish actions to fill gaps in need periods.
- Monitor budget and drive upsell products and services.
- Negotiate food and beverage prices, function space, and hotel services within approved departmental booking guidelines.
- Create and implement sales plans that drive measurable incremental occupancy, increase average rates, increase volume, food and beverage, and banquet sales.
- Ensure all bookings and account management activity is recorded in Delphi.
Requirements
- Strong Hotel Sales and Events experience at Director level (a minimum of 3 years is a must).
- Ability to use and train Opera and Delphi.
- 5 years of management experience in recruiting, training, and developing people.
- Excellent communication and presentation skills.
- Experience in delivering strategies and working with targets.
- Strong experience in hospitality forecasting, pricing, and inventory control.
- Strong analytical skills to understand key business indicators and competitive trends.
- Strong customer relationship management skills and ability to negotiate.
- Knowledge of revenue management and account profitability, and RFP.
- Proficient in using CRM, MS Office software applications, including M.S. Office, Excel, PowerPoint, etc.
- This is an on-property role - 5 days a week.
Perks
- Company Discount on rooms plus free night stays each year.
- Generous recommend a friend scheme.
- Access to discounts and cashback through a huge range of retailers and service providers via our online benefits portal.
- Access to a 24/7 Employee Assistance Program.
- Discounts on the hotel food and beverage.
- Recognition incentives.
- Team Member Events.
- Complimentary meal on duty in the Team Member canteen.
- Parking for cars, mopeds, scooters, and bicycles.
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