Sales and Events Director

3 days ago


Cambridge, Cambridgeshire, United Kingdom Graduate Hotels Full time
Job Summary

We are seeking a highly experienced and skilled Sales and Events Director to lead our Sales and Events department to its fullest potential. The ideal candidate will have a strong background in hotel sales and events, with a proven track record of driving revenue growth and delivering exceptional results.

Responsibilities
  • Lead and manage the Sales and Events department to ensure the current and future needs of the business are met.
  • Own all accounts in your area of remit and maintain relationships with key local customers.
  • Develop and implement effective processes for recruitment, induction, training, and development of sales and events team members.
  • Set and monitor targets for sales and events team members and manage team performance.
  • Identify and pursue new business opportunities for the hotel.
  • Manage key internal and external stakeholders.
  • Create and implement effective planning in line with the commercial strategy.
  • Negotiate and manage contracts through Delphi, Lanyon, Cvent, and RFP processes.
  • Support the team in converting key opportunities as and when required.
  • Network with the M&L and Graduate Sales Team and Global Accounts Managers to increase awareness of the hotel's needs and objectives and drive inbound business.
  • Participate in sales initiatives such as client workshops, roadshows, trade missions, and tradeshows as and when required.
  • Ensure the team arranges all details of events, including room set-ups, staging, lighting, audiovisual, traffic flow, menus, décor, entertainment, group room blocks, and VIP services.
  • Review demand calendar and pricing and establish actions to fill gaps in need periods.
  • Monitor budget and drive upsell products and services.
  • Negotiate food and beverage prices, function space, and hotel services within approved departmental booking guidelines.
  • Create and implement sales plans that drive measurable incremental occupancy, increase average rates, increase volume, food and beverage, and banquet sales.
  • Ensure all bookings and account management activity is recorded in Delphi.


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