Marketing Manager
6 days ago
Marketing Manager Opportunity
£50k-£55k + bonus
Agile working
Job Summary
Our client is a dynamic and ambitious company in the FMCG industry, focused on delivering innovative and healthier snack options. We are seeking an experienced Marketing Manager to join our marketing team as a Brand Manager, responsible for the development and execution of marketing strategies for one of our key brands.
Key Responsibilities:
- Brand Performance Monitoring: Closely monitor brand performance, set clear KPIs and objectives, and develop strategies to drive growth.
- Annual Brand Planning: Create and implement annual brand plans, aligning with the company's long-term marketing strategy.
- Product Development: Lead the development of new products (NPD) and existing product development (EPD), ensuring alignment with brand objectives.
- Packaging Development: Oversee the development of packaging solutions that meet brand and business needs.
- Agency and Media Partnerships: Establish and maintain relationships with agencies and media partners to drive brand performance.
- Shopper Marketing: Identify and unlock shopper marketing opportunities to drive brand performance in-store.
- Sales Support: Collaborate with Sales colleagues across the grocery channel to drive business growth.
Requirements:
- FMCG Experience: Proven experience in FMCG brand marketing, with a track record of success as a Brand Manager.
- Industry Knowledge: In-depth knowledge of the UK grocery channel and its dynamics.
- Relationship Building: Ability to build strong relationships with internal stakeholders and external partners.
- Commercial Acumen: Strong commercial and data analysis skills, with the ability to drive business growth.
- Project Management: Excellent project management skills, with the ability to deliver projects on time and within budget.
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