Marketing Manager

6 days ago


St Albans, Hertfordshire, United Kingdom Tarsh & Partners Marketing Recruitment Full time

Marketing Manager Opportunity

£50k-£55k + bonus

Agile working

Job Summary

Our client is a dynamic and ambitious company in the FMCG industry, focused on delivering innovative and healthier snack options. We are seeking an experienced Marketing Manager to join our marketing team as a Brand Manager, responsible for the development and execution of marketing strategies for one of our key brands.

Key Responsibilities:

  • Brand Performance Monitoring: Closely monitor brand performance, set clear KPIs and objectives, and develop strategies to drive growth.
  • Annual Brand Planning: Create and implement annual brand plans, aligning with the company's long-term marketing strategy.
  • Product Development: Lead the development of new products (NPD) and existing product development (EPD), ensuring alignment with brand objectives.
  • Packaging Development: Oversee the development of packaging solutions that meet brand and business needs.
  • Agency and Media Partnerships: Establish and maintain relationships with agencies and media partners to drive brand performance.
  • Shopper Marketing: Identify and unlock shopper marketing opportunities to drive brand performance in-store.
  • Sales Support: Collaborate with Sales colleagues across the grocery channel to drive business growth.

Requirements:

  • FMCG Experience: Proven experience in FMCG brand marketing, with a track record of success as a Brand Manager.
  • Industry Knowledge: In-depth knowledge of the UK grocery channel and its dynamics.
  • Relationship Building: Ability to build strong relationships with internal stakeholders and external partners.
  • Commercial Acumen: Strong commercial and data analysis skills, with the ability to drive business growth.
  • Project Management: Excellent project management skills, with the ability to deliver projects on time and within budget.

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