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FMCG Brand Marketing Lead

2 months ago


St Albans, Hertfordshire, United Kingdom Tarsh & Partners Marketing Recruitment Full time
Job Overview

Position: Brand Manager, FMCG

Salary: £50k-£55k + bonus

Work Arrangement: Agile working

Reference: TP885685

Our client, a dynamic and rapidly expanding organization focused on promoting healthier snack options, is seeking a talented Brand Manager to join their marketing division. In this pivotal role, you will oversee brand management, marketing communications, and brand activation for a specific product line. Your responsibilities will include:

  • Monitoring brand performance closely and establishing clear KPIs and objectives.
  • Developing annual brand strategies and contributing to the long-term marketing vision.
  • Leading new product development (NPD) and existing product development (EPD) initiatives.
  • Overseeing packaging innovation and development.
  • Building and maintaining strong relationships with agencies and media partners.
  • Identifying and leveraging shopper marketing opportunities to enhance brand performance in retail environments.
  • Collaborating effectively with Sales teams across the grocery sector.

Required Qualifications:

  • Demonstrated experience in FMCG brand marketing at the Brand Manager level.
  • Strong understanding of the UK grocery market.
  • Proven ability to establish rapport and build relationships swiftly.
  • Capacity to inspire and influence others with enthusiasm.
  • Exceptional project management capabilities.
  • Robust commercial acumen and data analysis proficiency.
  • Experience in delivering both EPD and NPD, along with packaging development.

This is an exciting opportunity to make a significant impact within a growing company.