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Integrated Marketing Manager
3 months ago
Marketing Manager
Competitive Salary + Benefits
FMCG Food Sector
Location: Hybrid Working Model
3Search is excited to collaborate with a leading global FMCG organization seeking a dynamic and experienced Marketing Manager for a fixed-term contract. This role focuses on a well-established brand in the healthy snack category aimed at children. With a strong presence in its market segment, the brand requires a Marketing Manager who can take charge of strategic initiatives and drive impactful results from the outset.
Reporting directly to the Marketing Director, you will be responsible for the brand's strategic direction from day one, ensuring continuous growth and development. This role encompasses a comprehensive 360-degree brand management approach, including brand strategy tailored for the UK market, digital-first communication strategies, and collaboration with the Innovation Manager to contribute to new product development ideas. You will oversee one direct report, a Senior Brand Manager. A passion for healthy living and wellness will be beneficial in this position.
Key Responsibilities:
- Collaborate with cross-functional teams
- Develop annual brand strategies with a focus on consumer insights
- Manage integrated marketing campaigns
- Define and lead the annual media strategy
- Oversee the marketing/media budget, approximately £1 million
- Support the Innovation Manager in the brand innovation pipeline
- Work with the global brand team on long-term campaign creative
- Manage the brand's digital and social media presence, including influencer initiatives
- Lead partnership activities and campaigns
- Drive consumer activation plans
- Supervise one direct report
- Manage relationships with external agencies
Essential Skills:
- Strong commercial acumen and business insight
- Proactive and self-driven, capable of working independently
- Demonstrated experience in FMCG, preferably within food brands
- Ability to navigate both corporate and agile environments
- Capacity to manage multiple projects simultaneously
- Confident in stakeholder management and presenting to senior executives
- Solid understanding of ATL and BTL media planning
- Proven experience in planning and executing new product development
Additional Information:
- This position offers a hybrid working arrangement with flexibility in office attendance
- Positive office culture with various employee engagement activities
- Access to a range of snacks from the company's product portfolio
- Exposure to senior management and the broader brand portfolio
Benefits:
- Private healthcare available after probation
- Pension contributions of 4%
- 26 days of annual leave
We encourage interested candidates to consider this opportunity.
