Product Marketing Manager

3 weeks ago

St Albans, Hertfordshire, United Kingdom Reed Exhibitions Full time

About Our Team

At Reed Exhibitions, we're dedicated to building year-round communities with shared passions and purpose. Our expertise lies in organizing high-profile events, conferences, and exhibitions across various industries, uniting communities to learn, inspire, and conduct business.

About the Role

The Product Marketing Manager plays a vital role in driving the growth and market penetration for our portfolio of shows. This role entails crafting comprehensive marketing plans based on the EVP (Employee Value Proposition) and broader portfolio marketing strategies. The incumbent will determine the total addressable market size, identify growth opportunities across key industries and segments, and devise strategies for audience expansion.

Key Responsibilities

  • Develop and execute a marketing plan for allocated shows, aligning with the EVP and Portfolio marketing strategy.
  • Establish market size, penetration, and identify growth opportunities across key industries and segments.
  • Propose and implement audience growth strategies.
  • Manage relationships with associations, analysts, influencers, media, and industry bodies.
  • Lead onsite at shows and represent our brand at external market/industry-specific events.
  • Develop detailed visitor and exhibitor marketing plans and objectives.
  • Align with the Sales team on enablement and ABM plans.
  • Contribute to persona development for content and customer experiences.

Key Shared Responsibilities

  • Collaborate on the creation of campaign activation plans, including defined outcomes, with the Content & Engagement Executive and Campaign Lead.
  • Outline core and campaign content needs, integrating into the content calendar plan in conjunction with the Content & Engagement Lead.
  • Support budget planning and analysis alongside Portfolio Marketing Manager & Marketing Ops Manager.
  • Maintain ROI and performance reporting with the Campaign Manager & MOps.
  • Contribute to the event brand strategy with Portfolio Marketing Manager & Creative Manager.
  • Participate in annualised portfolio planning and budgeting with PDs, MOps & Portfolio Marketing Manager.
  • Assist in portfolio PR planning with Portfolio Marketing Manager.
  • Input into portfolio brand development with Portfolio Marketing Manager & Creative Manager.

What We Offer

We promote a healthy work/life balance across the organisation. We offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave, study assistance and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals.

Benefits

  • Generous holiday allowance with the option to buy additional days.
  • Health screening, eye care vouchers and private medical benefits.
  • Wellbeing programs.
  • Life assurance.
  • Access to a competitive contributory pension scheme.
  • Save As You Earn share option scheme.
  • Travel Season ticket loan.
  • Electric Vehicle Scheme.
  • Optional Dental Insurance.
  • Maternity, paternity and shared parental leave.
  • Employee Assistance Programme.
  • Access to emergency care for both the elderly and children.
  • RECARES days, giving you time to support the charities and causes that matter to you.
  • Access to employee resource groups with dedicated time to volunteer.
  • Access to extensive learning and development resources.
  • Access to employee discounts scheme via Perks at Work.

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