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Product Marketing Manager

2 months ago

St Albans, Hertfordshire, United Kingdom Reed Exhibitions Full time
About Our Team

At Reed Exhibitions, we're dedicated to building year-round communities with shared passions and purpose. Our expertise lies in organizing high-profile events, conferences, and exhibitions across various industries, uniting communities to learn, inspire, and conduct business.

About the Role

The Product Marketing Manager plays a pivotal role in driving the growth and market penetration for our portfolio of shows. This role entails crafting comprehensive marketing plans based on the EVP (Employee Value Proposition) and broader portfolio marketing strategies. The incumbent will determine the total addressable market size, identify growth opportunities across key industries and segments, and devise strategies for audience expansion.

Key Responsibilities
  • Develop and execute a marketing plan for allocated shows, aligning with the EVP and Portfolio marketing strategy.
  • Establish market size, penetration, and identify growth opportunities across key industries and segments.
  • Propose and implement audience growth strategies.
  • Manage relationships with associations, analysts, influencers, media, and industry bodies.
  • Lead onsite at shows and represent our brand at external market/industry-specific events.
  • Develop detailed visitor and exhibitor marketing plans and objectives.
  • Align with the Sales team on enablement and ABM plans.
  • Contribute to persona development for content and customer experiences.
What We Offer

We promote a healthy work/life balance across the organisation. We offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave, study assistance and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals.

  • Working flexible hours - flexing the times when you work in the day to help you fit everything in and work when you are the most productive
Benefits

We know that your wellbeing and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer:

  • Generous holiday allowance with the option to buy additional days
  • Health screening, eye care vouchers and private medical benefits
  • Wellbeing programs
  • Life assurance
  • Access to a competitive contributory pension scheme
  • Save As You Earn share option scheme
  • Travel Season ticket loan
  • Electric Vehicle Scheme
  • Optional Dental Insurance
  • Maternity, paternity and shared parental leave
  • Employee Assistance Programme
  • Access to emergency care for both the elderly and children
  • RECARES days, giving you time to support the charities and causes that matter to you
  • Access to employee resource groups with dedicated time to volunteer
  • Access to extensive learning and development resources
  • Access to employee discounts scheme via Perks at Work