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Product Marketing Manager

2 months ago

St Albans, Hertfordshire, United Kingdom Reed Exhibitions Limited Company Full time
About the Role

The Product Marketing Manager is a key player in driving the growth and market penetration for our portfolio of shows. This role involves crafting comprehensive marketing plans based on the EVP (Employee Value Proposition) and broader portfolio marketing strategies.

The incumbent will determine the total addressable market size, identify growth opportunities across key industries and segments, and devise strategies for audience expansion. This position is responsible for nurturing relationships with industry associations, analysts, influencers, media, and industry bodies, acting as the show's onsite lead.

By participating in external events and communities, the Product Marketing Manager shall deepen their industry knowledge, identify trends, and understand our visitors' and exhibitors' needs in detail. This role involves close collaboration with the sales team to align on enablement and account-based marketing (ABM) plans and acting as the customer's voice to inform our Insight programs.

Key Responsibilities
  • Develop and execute a marketing plan for allocated shows, aligning with the EVP and Portfolio marketing strategy.
  • Establish market size, penetration, and identify growth opportunities across key industries and segments.
  • Propose and implement audience growth strategies.
  • Manage relationships with industry associations, analysts, influencers, media, and industry bodies.
  • Lead onsite at shows and represent our brand at external market/industry-specific events.
  • Develop detailed visitor and exhibitor marketing plans and objectives.
  • Align with the Sales team on enablement and ABM plans.
  • Contribute to persona development for content and customer experiences.
Key Shared Responsibilities
  • Collaborate on the creation of campaign activation plans, including defined outcomes, with the Content & Engagement Executive and Campaign Lead.
  • Outline core and campaign content needs, integrating into the content calendar plan in conjunction with the Content & Engagement Lead.
  • Support budget planning and analysis alongside Portfolio Marketing Manager & Marketing Ops Manager.
  • Maintain ROI and performance reporting with the Campaign Manager & MOps.
  • Contribute to the event brand strategy with Portfolio Marketing Manager & Creative Manager.
  • Participate in annualised portfolio planning and budgeting with PDs, MOps & Portfolio Marketing Manager.
  • Assist in portfolio PR planning with Portfolio Marketing Manager.
  • Input into portfolio brand development with Portfolio Marketing Manager & Creative Manager.
Benefits
  • Generous holiday allowance with the option to buy additional days.
  • Health screening, eye care vouchers, and private medical benefits.
  • Wellbeing programs.
  • Life assurance.
  • Access to a competitive contributory pension scheme.
  • Save As You Earn share option scheme.
  • Travel Season ticket loan.
  • Electric Vehicle Scheme.
  • Optional Dental Insurance.
  • Maternity, paternity, and shared parental leave.
  • Employee Assistance Programme.
  • Access to emergency care for both the elderly and children.
  • RECARES days, giving you time to support the charities and causes that matter to you.
  • Access to employee resource groups with dedicated time to volunteer.
  • Access to extensive learning and development resources.
  • Access to employee discounts scheme via Perks at Work.