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Content Optimization Lead
2 months ago
SEO Content Manager
At Primark, our Digital teams are integral to our operations. Collaborating with some of the industry's top Digital experts, you will contribute innovative ideas that enhance customer experiences as part of a progressive team.
The ideal candidate will possess a robust background in SEO and strategic content development, demonstrating a successful track record in enhancing organic search outcomes, managing diverse projects, and engaging multiple stakeholders while achieving business objectives.
As the SEO Content Manager, your primary responsibility will be to formulate and implement a comprehensive SEO strategy aimed at boosting our online visibility, optimizing digital marketing initiatives, and increasing foot traffic in key markets.
This position will require you to lead global SEO initiatives while considering local nuances. Strong communication skills, an analytical mindset, meticulous attention to detail, and effective organizational abilities are essential for success.
To qualify for this role, candidates must have relevant experience in a similar capacity, be adept at meeting deadlines, and managing various stakeholders.
Benefits Offered
As the world evolves, we recognize the importance of supporting our colleagues. At Primark, people are central to our mission, and we strive to create an environment where you can excel. We offer a range of benefits designed with your needs in mind.
Some of our benefits include:
- Generous leave policy, including bank holidays, with the option to purchase additional days.
- Flexible working arrangements, including the possibility of an early finish on Fridays, and a subsidized cafeteria.
- Primark Perks – Discounts with select local partner businesses.
In this role, you will collaborate with a diverse group of professionals across various skill sets. Here’s a glimpse of your daily tasks:
- Oversee the development and optimization of high-quality, demand-driven content for our digital platforms.
- Enhance our content strategy to boost organic performance while aligning with business objectives.
- Effectively manage the SEO content roadmap, prioritizing key activities and adapting to market dynamics.
- Maintain the content calendar, ensuring timely delivery and quality of content projects.
- Work with content teams to integrate SEO best practices into their content creation and editing workflows.
- Collaborate closely with the Senior SEO Manager, digital trading, content, and web production teams to ensure optimal website performance and relevant content creation for SEO initiatives.
- Analyze competitors and industry trends to inform SEO strategies.
- Utilize all available SEO and analytics tools to evaluate site performance and provide actionable recommendations for enhancements.
- Generate weekly and monthly reports to guide SEO analysts and relevant business stakeholders.
At Primark, we value authenticity – please bring your true self to work, along with the following key experience and skills for this role:
- A minimum of 7 years of experience in SEO, with a proven track record of successful SEO strategy execution and performance enhancement.
- Proficiency in Google Analytics, Google Search Console, and SEO tools such as Majestic, Screaming Frog, Botify, Stat, SEMrush, etc.
- Strong planning and organizational skills, with the ability to balance responsibilities and manage time effectively within agreed timelines.
- Exceptional attention to detail and the capability to analyze and interpret large volumes of data while maintaining a strategic overview.
- Comprehensive analytical and problem-solving skills, with a practical approach to identifying and resolving issues.
If you require any reasonable adjustments or have accessibility requests during your recruitment journey, please reach out to our talent acquisition specialist.
All employment offers are contingent upon background checks, including right to work, reference verification, and, for certain roles, criminal and financial checks.
