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Digital Content Specialist
2 months ago
**About the Role**
We are seeking a highly skilled and motivated SEO Content Assistant to join our Digital team at Primark. As a key member of our team, you will play a crucial role in supporting our SEO team by conducting research and optimization of our website to enhance our online visibility and drive organic traffic.
Key Responsibilities
- Support the SEO team in driving the SEO roadmap, prioritizing key activities in core markets.
- Conduct thorough keyword research to identify opportunities for content optimization and new content creation.
- Write and optimize commercial and inspirational content to support brand campaigns, increase visibility, and drive organic traffic.
- Collaborate with the SEO team, Merchandise, and Content to ensure the website is well-optimized and best practices are integrated into the content production process.
- Support with local SEO strategy and execution.
Requirements
- 1-2 years' B2C SEO experience, ideally within the digital/retail space.
- Experience with Google Analytics, Google Search Console, as well as SEO tools such as Majestic, SEMrush, etc.
- Excellent planning and organization skills, ability to multi-task, plan, and prioritize work schedule for self and work within agreed timescales.
- Excellent attention to detail and an ability to analyze and interrogate high volumes of data as well as demonstrating an ability to focus on higher-level overview.
- Experience developing and nurturing strong and productive working relationships.
- Excellent interpersonal/communication skills, with the ability to present complex information in an understandable manner to relevant stakeholders.
- Creative and influential writer.
About Primark
At Primark, we value our employees and strive to create a positive and inclusive work environment. We offer a range of benefits, including flexible working, a subsidised cafeteria, and Primark Perks – discounts with some local partner businesses to our offices.
What We Offer
- Competitive salary and benefits package.
- Opportunities for career growth and development.
- A dynamic and supportive work environment.
- Flexible working arrangements.
- Subsidised cafeteria and Primark Perks – discounts with local partner businesses.
