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Senior CRM Operations Manager
2 months ago
We are seeking a highly skilled Senior CRM Manager to join our team on a fixed-term contract basis. As a key member of our Marketing team, you will be responsible for leading our CRM operations and ensuring the effective use of our Braze platform.
About the Role:This is a 12-month fixed-term contract opportunity to work with a UK-based utility company that prioritizes hybrid working options and has an office in central London. As a Senior CRM Manager, you will have the opportunity to work in a high-growth, entrepreneurial environment that values creativity and ambition.
Key Responsibilities:- Lead on CRM operations best practice, data strategy, and platform strategy.
- Collaborate with the CRM Leads to design and build automation programs and ad-hoc campaigns in the marketing automation platform.
- Work closely with the Marketing team to shape campaigns and comms agendas, Product teams to ensure journey consistency, and with Data and Creative teams to execute.
- Serve as the CRM Ops specialist in the Marketing Team and mentor the extended Partner Marketing team on tool democratisation.
- Significant experience using a major CRM solution, ideally Braze.
- Very good knowledge of at least one scripting language (ideally Liquid) and ability to solve coding challenges.
- Basic knowledge of HTML & CSS coding for email comms.
- Good understanding of data flows and data infrastructure.
- Experience using APIs/real-time events data to retrieve information and use in segmentation or personalisation.
- Very good knowledge of testing and quality assurance processes and technologies.
- Previous user of Braze and data integration.
- Good SQL skills for data validation and QA.
- Experience working in an agile development environment.
As a Senior CRM Manager at Canda | Embedded Talent solutions | B Corp, you will have the opportunity to work with a talented team, develop your skills, and contribute to the success of our company. We offer a competitive salary and benefits package, as well as opportunities for professional growth and development.
We are an equal opportunities employer and welcome applications from diverse candidates. If you are a motivated and experienced professional looking for a new challenge, please apply with your resume and a cover letter explaining why you are the ideal candidate for this role.