Senior Conversion Rate Optimisation Executive

2 months ago

Brighton, Brighton and Hove, United Kingdom RocketMill Full time
About the Role

We are seeking a highly skilled Senior CRO Executive to join our team at RocketMill. As a key member of our Conversion Rate Optimisation (CRO) Programme, you will play a crucial role in supporting our clients' digital experiences.

Key Responsibilities
  • Combine digital analytics, statistical testing, user research, and behavioural economics to identify and deliver incremental improvements to our clients' digital experiences.
  • Produce client-facing reports for conversion audits and completed experiments, highlighting transferrable learnings and practical applications.
  • Brief UX colleagues to create wireframes and test designs that meet the hypothesis, enabling the creation of testing variants.
  • Brief experimentation builds and QA requirements to our development partners.
  • Monitor AB tests within testing platforms, confident in correctly concluding and analysing the results of an experiment.
  • Maintain a high standard of work and be responsible for the successful delivery of CRO campaigns for your clients.
  • Ensure each client has a thorough plan of activity that is well-reasoned, documented, and communicated effectively.
  • Collaborate with the Data & Insight team to support high-quality data for analysis, customer and market insight, data science, and technical implementation of technology.
  • Coordinate effectively with other service lines, external contractors, and client stakeholders to deliver campaigns efficiently.
  • Proactively identify opportunities to deliver additional value for clients.
  • Stay informed of industry trends and contribute ideas to improve RocketMill's Conversion Rate Optimisation product.
Requirements
  • An experienced CRO Executive with the ability to identify and prioritise research and testing opportunities according to client objectives.
  • Highly capable with testing technology, web analytics, experiment design, behavioural analysis, and statistical analysis.
  • Ability to design robust experiments with an appropriate hypothesis, treatment, methodology, and KPI.
  • Experience in a variety of qualitative and quantitative digital analytics tools such as Google Analytics, Hotjar, SessionCam, ContentSquare, and User Testing tools.
  • Sound experience in AB testing platforms such as Google Optimize, Webtrends Optimize, Convert, VWO, Optimizely, or Adobe Target.
  • Good working knowledge of Google Analytics and/or Adobe Analytics.
  • Experience in designing effective questions for use in polls and surveys.
  • Accountability, drive, intelligence, and passion.
  • Ability to clearly articulate results and insight in ways that make sense to others, both through written reports and client-facing presentations.
  • Ability to identify and articulate valuable short and long-term opportunities to colleagues and clients.
  • Excellent team collaboration and interpersonal skills.
  • Excellent written and spoken English, excellent presentation skills.
  • Excellent communication, collaboration, and interpersonal skills, with the ability to manage multiple client accounts and their technical and non-technical stakeholders.
  • An understanding of RocketMill's other services and how they interact with our CRO activities.
Desirable
  • Website and/or user experience design.
  • Google Cloud Platform.
  • Data visualisation.
  • Server-side testing methods.
  • Personalisation technologies and methods.

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