Strategic CRO Programme Lead

6 days ago


Brighton, Brighton and Hove, United Kingdom RocketMill Full time
Job Description

As a Senior CRO Manager at RocketMill, you will play a crucial role in leading our Conversion Rate Optimisation (CRO) programme. Reporting to our Head of UX and CRO, you will be responsible for ensuring that our clients receive exceptional optimisation and experimentation services.

The ideal candidate will have significant experience working in a senior optimisation role, with a comprehensive knowledge of the industry. You will be able to evidence experience with a wide range of analysis and research methods used to interpret user needs and behaviour to drive effective ideation for optimisations.

Key responsibilities of the role include:

  • Developing and implementing CRO programmes that meet and exceed client expectations.
  • Steering and supervising other CRO specialists to lead their own accounts and manage implementation across a matrix of resources.
  • Working with the UX team and clients to develop user-centric and innovative CRO solutions.
  • Providing effective line management and support to CRO specialists to achieve their personal development goals.
  • Delivering and presenting analysis and audits that employ a range of quantitative and qualitative methods and result in the identification of relevant and impactful opportunities.
  • Empathising with client needs and building strong relationships to ensure CRO clients have a clear roadmap of activity that directly contributes to their business ambitions, maturity, and objectives.
  • Implementing processes and initiatives to ensure high-quality work and successful delivery of CRO client campaigns across the team.
  • Researching and developing thought leadership ideas to inspire and educate our client community.
  • Supporting RocketMill's Business Development and Client Leadership teams by creating business cases, proposals, and pitching the Conversion Rate Optimisation product to potential clients.
  • Identifying and executing opportunities to improve RocketMill's CRO product, including how we work effectively with our external build partner and internal UX team.
  • Leading and developing the relationship with our external build partner as the CRO offering grows.
  • Working with the Head of UX and CRO to identify recruitment needs as the CRO service grows and lead the hiring process.
  • Working with senior counterparts in UX, Media, and SEO teams to plan and execute integrated CRO solutions.

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