Global Production Strategy Lead

3 weeks ago

London, Greater London, United Kingdom Publicis Groupe Full time

Position Overview

In the role of Global Production Strategy Lead, you will collaborate closely with the Global Production Strategy Director to establish innovative strategic frameworks and market entry strategies. Your contributions will be pivotal in transforming global production opportunities into tangible business growth, both through new ventures and organic expansion, while empowering markets to achieve significant growth for both Publicis and its clientele.

On a daily basis, you will engage with local production teams across the globe and coordinate with members of the international team, including global production client leads, technological solutions, offshore operations, and commercial divisions.

Within the broader organization, you will partner with the Groupe New Business teams, local leadership, and Global Client Leads to foster growth in both new and existing client relationships, whether competitive or non-competitive.

Your success will be measured by your ability to deliver a cohesive production strategy and enhance the uniformity of production offerings across global markets, thereby improving conversion rates for new business and accelerating the development of current client relationships.

Key Responsibilities

Assist the Global Production Strategy Director in the following:

  • Analyze market dynamics and client requirements to inform the development of new offerings and updated strategies.
  • Clearly communicate our production capabilities as a unified service, integrated with the broader Groupe offerings related to creative, media, and commerce, tailored to our clients and agency brands globally.
  • Produce contemporary strategic initiatives that are data-driven, inspire creativity, and yield measurable growth. This role encompasses direct engagement with select global clients and the design of strategies and processes to elevate the production practice on a global scale.
  • Collaborate with the Global Head of Production and Groupe Business Development Lead to formulate and implement a global new business strategy aimed at enhancing the quality of our production services.
  • Ensure the excellence and outcomes of our responses to significant global and large-scale proposals.
  • Develop a cohesive global brand positioning and communication strategy for Publicis production.

Candidate Profile

Ideal Candidate

The ideal candidate will possess a strategic mindset with a profound understanding of production processes and a solid grasp of how data can enhance production, delivery, and media integration. You will adopt a holistic perspective, considering how production delivery should be structured across various markets and integrated with our offshore capabilities. Your ability to convey a straightforward narrative while presenting a robust strategic viewpoint will be essential.

Required Qualifications

  • Extensive experience in the industry on a global scale.
  • Profound knowledge of all aspects of production.
  • Capability to operate at both operational and strategic levels.
  • Comfortable working within a lean team structure, demonstrating resourcefulness and independence.
  • Ability to manage multiple tasks and adapt to evolving requirements.
  • Experience in engaging with senior stakeholders globally, both internally and externally.
  • Strong comprehension of data and technology applications.

Essential Skills

You will have a solid foundation in production, coupled with an understanding of data application and media integration. Familiarity with the intersection of business and marketing strategy, audience segmentation, and comprehensive communications planning is crucial. You will be adept at briefing research initiatives and collaborating with analysts to uncover growth opportunities and derive insights from data.

Success Metrics

  • Clear articulation of brands, products, strategies, and the global positioning of Publicis Production.
  • Development of a clear go-to-market proposition that is consistently utilized across existing and new client opportunities.
  • Formulation and execution of a clear growth strategy for existing and new clients, in partnership with other teams within Publicis Groupe, such as Global Client Leads and Market Leaders.
  • Achievement of new business conversion across both organic and new avenues, with a focus on integrated solutions spanning Media, Creative, Commerce, and Production.
  • Client retention and satisfaction metrics.
  • Promotion of our offerings and driving growth for data-driven automation products, including DCO/DCE and content studios.

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