Social Media Advertising Strategist

3 weeks ago

London, United Kingdom Tribal Tech - The Digital, Data & AI Specialists Full time

Job Title: Social Media Advertising Strategist

Location: Remote

Job Type: Full-Time

Salary: Competitive, based on experience

Reports to: Digital Marketing Director

Company Overview:

Tribal Tech is dedicated to providing cutting-edge solutions and outstanding customer experiences. As we enhance our digital marketing initiatives, we are in search of a skilled and knowledgeable Social Media Advertising Strategist.

Position Overview:

The Social Media Advertising Strategist will take charge of formulating, executing, and overseeing our paid social media initiatives. This role demands a comprehensive understanding of social media marketing, robust analytical capabilities, and the ability to enhance performance across various platforms. The ideal candidate will be innovative, data-oriented, and adept at collaborating within a vibrant team.

Key Responsibilities:

  • Strategy Formulation:
  • Craft and implement extensive paid social media strategies to fulfill business goals.
  • Identify target demographics and devise campaigns that foster engagement, drive traffic, and boost conversions.
  • Remain informed on industry developments and best practices to ensure our strategies are at the forefront.
  • Campaign Oversight:
  • Oversee comprehensive paid social media campaigns across platforms including Facebook, Instagram, Twitter, LinkedIn, and others.
  • Evaluate and enhance campaign performance, modifying strategies as needed to achieve KPIs and ROI benchmarks.
  • Develop and manage advertising budgets, ensuring optimal resource allocation.
  • Creative Collaboration:
  • Work with the creative team to produce engaging ad content that resonates with target audiences.
  • Conduct A/B testing to determine the most effective ad formats and messaging.
  • Ensure all content adheres to brand standards and messaging.
  • Performance Analysis and Reporting:
  • Monitor and assess campaign performance using tools such as Google Analytics, Facebook Ads Manager, and other relevant platforms.
  • Deliver regular reports and insights to stakeholders, emphasizing key metrics and areas for enhancement.
  • Utilize data-driven insights to guide future campaign strategies and improvements.
  • Collaboration and Communication:
  • Collaborate closely with the digital marketing team, content creators, and other stakeholders to align paid social initiatives with overall marketing objectives.
  • Build strong relationships with platform representatives and external partners.
  • Engage in cross-functional meetings and contribute to broader marketing efforts.

Qualifications:

  • Bachelor's degree in Marketing, Business, Communications, or a related discipline.
  • A minimum of 3 years of experience in paid social media marketing, ideally within a client-side organization.
  • Demonstrated success in managing effective paid social campaigns with quantifiable outcomes.
  • Thorough knowledge of social media platforms, advertising formats, and targeting methodologies.
  • Strong analytical skills and experience in data analysis and reporting.
  • Proficiency in social media management and analytics tools (e.g., Facebook Ads Manager, Google Analytics, Hootsuite).
  • Exceptional communication and teamwork abilities.
  • Creative mindset with the capacity to develop captivating ad content.
  • Excellent organizational and time-management skills, capable of handling multiple projects concurrently.

Benefits:

  • Competitive salary and performance-based incentives.
  • Comprehensive health and wellness benefits.
  • Opportunities for professional development and career advancement.
  • Flexible working arrangements, including remote work options.
  • A dynamic and collaborative work environment.

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