Head of Programmatic Campaigns

3 weeks ago

London, Greater London, United Kingdom QiH Group Full time

About QiH Group:

QiH Group is a prominent global digital marketing organization focused on the iGaming industry, with operations spanning various international markets. Our subsidiaries include Digital Adventures, which drives traffic to leading iGaming operators; Wizard Interactive, an affiliate partner for top online casinos in the US; and Tau Marketing Services, which manages consumer-centric casino brands through the Aspire network.

As a rapidly expanding and innovative scale-up based in London, we pride ourselves on our dynamic team located in Skopje. Our expertise lies in multi-channel marketing, supported by our dedicated teams in Affiliate, Paid Media, SEO, Retention, and Data Analytics, enabling us to excel in a competitive landscape.

At QiH, data is integral to our operations, but our people are the cornerstone of our achievements. We foster a vibrant, target-oriented culture and continually invest in the growth of our team members.

The Opportunity:

We are excited to announce an opening for an experienced Programmatic Lead to join our expanding Performance Marketing team in either London or Leeds.

In this pivotal role, you will oversee all facets of our programmatic advertising initiatives, encompassing strategy formulation, campaign execution, optimization, and performance evaluation. The ideal candidate will possess extensive knowledge of programmatic buying platforms, exceptional analytical capabilities, and a proven history of delivering results in a fast-paced agency setting.

Key Responsibilities:

  • Formulate and execute programmatic advertising strategies that align with client goals and performance indicators.
  • Oversee all components of programmatic campaigns, including setup, optimization, and performance monitoring.
  • Leverage programmatic buying platforms (e.g., DSPs, DMPs) to implement campaigns across various digital channels such as display, video, and mobile.
  • Conduct audience segmentation and targeting to effectively reach relevant demographics with customized messaging.
  • Continuously monitor campaign performance and proactively optimize to enhance key metrics like CTR, CPA, and ROI.
  • Collaborate with cross-functional teams, including account management, creative, and analytics, to ensure smooth campaign execution.
  • Stay updated on industry trends, emerging technologies, and best practices in programmatic advertising.
  • Provide regular reports and insights to clients, showcasing campaign performance and areas for optimization.
  • Mentor and support junior team members, offering training and guidance as necessary.

About You:

  • Degree in Marketing, Advertising, Business, or a related field.
  • 4+ years of experience in digital advertising, particularly in programmatic buying.
  • Expertise in programmatic buying platforms such as Google Display & Video 360, The Trade Desk, or similar DSPs.
  • Strong analytical skills with the ability to extract actionable insights from campaign data.
  • Experience managing programmatic campaigns across diverse channels (display, video, mobile, etc.).
  • Excellent communication and presentation skills, capable of conveying complex ideas clearly and persuasively.
  • Detail-oriented and organized, with the capacity to manage multiple campaigns concurrently in a fast-paced environment.
  • Proven ability to drive results and achieve performance targets within budget constraints.
  • Google Ads and/or IAB certifications are advantageous.
  • A collaborative team player with a humble approach.

What We Offer:

  • Competitive base salary.
  • Quarterly performance bonuses.
  • Comprehensive private health care.
  • Leading training programs in the industry.
  • Recognition and rewards for outstanding performance.
  • Annual company conferences in various exciting locations.
  • Regular team-building activities and social events.
  • Complimentary coffee, beverages, and snacks.

Next Steps:

Our recruitment process is designed to ensure that we find the right fit for both the role and our company culture. We are committed to selecting candidates who align with our values and vision.

If you resonate with our mission at QiH Group and are eager to contribute to a team where you can make a significant impact, we encourage you to explore this opportunity further.

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