Programmatic Campaign Manager

3 weeks ago

London, Greater London, United Kingdom Tribal Tech - The Digital, Data & AI Specialists Full time
Job Overview

The Programmatic Campaign Manager plays a crucial role in strategizing, developing, and enhancing the execution of top-tier Programmatic advertising initiatives for clients at Tribal Tech - The Digital, Data & AI Specialists. The ideal candidate will be dedicated to surpassing performance targets and crafting impactful, cohesive marketing strategies.

To excel in this position, we seek an enthusiastic individual who possesses a solid grasp of platform advancements and industry trends, consistently seeking innovative methods to provide a competitive edge for clients.

Key Responsibilities:


• Manage daily planning, optimization, and reporting tasks across various Programmatic platforms.


• Assist in formulating high-quality campaign strategies that encompass brand awareness to conversion, aimed at achieving and exceeding client KPIs.


• Engage with client representatives to comprehend their business objectives, needs, and foster robust working relationships.


• Recognize how Programmatic integrates with the broader marketing ecosystem. Collaborate with the wider team to pinpoint opportunities for Programmatic initiatives.


• Cultivate relationships with publishers and key partners to enhance agency value.


• Effectively communicate campaign results to clients alongside the broader team, highlighting trends, opportunities, and providing clear explanations for performance metrics.


• Support new business initiatives through account evaluations and actionable recommendations.

Essential Skills:


• Proficient understanding of Programmatic platforms, including DSPs, Ad Servers, and Brand Safety Verification tools.


• Familiarity with Google Analytics or comparable web analytics solutions.


• Experience managing Programmatic campaigns with budgets exceeding £20,000 monthly.


• Strong proficiency in Excel and PowerPoint.


• Background in supporting comprehensive campaign brief responses.


• Experience in presenting and elucidating campaign performance to diverse client stakeholders.


• Capability to develop testing frameworks aligned with client objectives.


• Ability to innovate for clients and deliver award-winning campaigns.


• Skill in interpreting extensive datasets, identifying trends, and articulating key insights.


• Understanding of how Programmatic effectively operates within a multichannel, integrated marketing plan.

Desirable Skills:


• Minimum of 1 year of experience in Programmatic activation and strategy.


• Experience managing Programmatic accounts across various sectors and markets.


• Experience collaborating with Publishers and Partners to execute sophisticated branding campaigns.


• Proficiency in modern European languages (both written and spoken).

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