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Programmatic Campaign Manager

2 months ago

London, Greater London, United Kingdom Tribal Tech - The Digital, Data & AI Specialists Full time
Position Overview

The Programmatic Campaign Manager plays a crucial role in strategizing, developing, and enhancing the execution of top-tier Programmatic advertising initiatives for our clientele at Tribal Tech - The Digital, Data & AI Specialists. The ideal candidate will be dedicated to surpassing performance benchmarks and crafting influential, cohesive marketing strategies.

To excel in this position, we seek an enthusiastic individual who possesses a solid grasp of platform advancements and industry trends, consistently seeking innovative methods to provide a competitive edge for our clients.

Key Responsibilities:

  • Manage daily planning, optimization, and reporting tasks across various Programmatic platforms.
  • Assist in formulating high-quality campaign strategies that encompass brand awareness to conversion, aimed at achieving and exceeding client KPIs.
  • Engage with client representatives to comprehend their business objectives, needs, and foster robust working relationships.
  • Recognize how Programmatic integrates with the broader marketing ecosystem. Collaborate with the wider team to pinpoint opportunities for Programmatic initiatives.
  • Establish connections with publishers and key partners to enhance agency value.
  • Effectively communicate campaign results to clients alongside the broader team, highlighting trends, opportunities, and providing a clear rationale for performance outcomes.
  • Support new business initiatives through account evaluations and actionable recommendations.

Essential Skills:

  • Proficient understanding of Programmatic platforms, including DSPs, Ad Servers, and Brand Safety Verification tools.
  • Familiarity with Google Analytics or comparable web analytics solutions.
  • Experience managing Programmatic campaigns with budgets exceeding £20,000 monthly.
  • Strong proficiency in Excel and PowerPoint.
  • Experience in responding to full-funnel campaign briefs.
  • Ability to present and clarify campaign performance to diverse client stakeholders.
  • Capability to develop testing strategies aligned with client objectives.
  • Innovative mindset to deliver award-winning solutions for clients.
  • Skill in interpreting extensive datasets, identifying trends, and articulating key insights.
  • Understanding of how Programmatic effectively operates within a multichannel, integrated marketing plan.

Desirable Skills:

  • Minimum of 1 year of experience in Programmatic strategy and execution.
  • Experience managing Programmatic accounts across various sectors and markets.
  • Experience collaborating with Publishers and Partners to execute sophisticated branding campaigns.
  • Proficiency in modern European languages, both written and spoken.