Marketing Professional

3 weeks ago

Lowestoft, Suffolk, United Kingdom Hales Group Limited Full time
Marketing Executive

Hales Group Limited is seeking a skilled Marketing Executive to drive our marketing efforts forward. As a key member of our team, you will be responsible for developing and executing email marketing strategies to engage our customers and promote our products.

Key Responsibilities:
  • Email Marketing: Develop and execute email marketing campaigns to drive retention, win back customers, and nurture leads.
  • Content Creation: Build compelling and personalized email content using templates, copywriting, and asset coordination.
  • Segmentation: Segment email lists based on customer data, behavior, and preferences to deliver targeted and relevant messaging.
  • Content Planning: Manage and develop content plans alongside another member of the marketing team, with the ability to write effective and engaging copy.
  • Email Optimization: Optimize email templates for maximum impact and deliverability.
  • Customer Journey: Oversee and continuously improve the customer journey.
  • Performance Metrics: Monitor email performance metrics and revenue generated, and use insights to optimize campaign effectiveness.
  • Industry Trends: Stay up to date with email marketing best practices, industry trends, and regulations.
  • Event Management: Manage and coordinate events and exhibitions.
  • Catalogue Production: Coordinate key catalogue and brochure production through all stages, including product selection, pagination planning, creative stages, and final print.
Requirements:
  • Qualifications: HND or Degree (Marketing desirable)
  • CRM Understanding: Understanding of CRM systems
  • ESPs: Experience using Email Service Providers
  • Creative Writing: Exceptional creative writing with impeccable spelling and grammar
  • A/B Testing: A/B testing and experimentation to improve email content, subject lines, and calls to action
  • Flexibility: Flexible approach to achieve deadlines and/or company/team objectives
  • Self-Motivation: Self-motivated and seeks to be challenged and stretched
  • Customer Understanding: Excellent understanding of internal and external customer needs
  • Driving License: Full clean driving license

Hales Group Limited offers a competitive salary and benefits package, including holiday pay, expenses scheme, personal accident insurance, and pension scheme. If you are a motivated and experienced Marketing Executive looking for a new challenge, please apply today.

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