Digital Acceleration Analyst

7 days ago


Nottingham, Nottingham, United Kingdom Liz Earle Beauty Co. Full time

About the Role

We are seeking a highly skilled Global Digital Analyst to join our Digital Acceleration Team at Liz Earle Beauty Co. as part of our mass personalisation ambition for our main digital brands in our lead markets.

As a key member of our team, you will play a crucial role in improving our data-driven marketing mission by ensuring we are measuring the impact of our digital acceleration and the benefits of our new Martech projects.

Your primary goal will be to support and develop the analytics workstream of our Martech programme, ensuring we are delivering business benefits by tracking KPIs growth through our new analytics tools.

You will work closely with our product owners in the digital acceleration team and support the Global Digital Enablement Manager with strategy to drive the data-driven marketing mission.

We have recently invested in several Martech tools, including the Adobe suite, which gives us access to a lot more data and insights. We are looking for an Ecommerce Analyst to help maximise the investment into these technologies by ensuring the wider team can access insightful reports, analytics, and making sure we are tracking growth by reporting the programme benefits through the right KPIs.

Responsibilities

  • Analyse market trends and competitor insights, turning data from multiple sources into consolidated views accessible by the wider team.
  • Ensure the use of tools like Adobe Analytics, Google Analytics, and our Customer Data Platform are maximised and optimized over time, while maintaining data integrity.
  • Report commercial benefits on the delivery of our overall Martech programme, including media, and work with product owners to ensure the right KPIs are monitored throughout their own use cases.
  • Ensure a test and learn approach to audience, segments, and data, planning and deploying our media testing agenda through Liveramp, our CDP, and the Adobe suite, using 1st, 2nd, and 3rd-party data.
  • Partner with our key agency and retail partners to ensure they have access and can readily use segments created, optimising media buys along the funnel by applying data and supporting the local teams.
  • Partner with multiple stakeholders, including Martech partners, data and retail analytics teams, and insight teams, to consolidate and improve reporting and analytics processes.
  • When creating new data exports or imports, collaborate with the data protection and privacy team to ensure data collection methods are compliant and support the governance process, guiding colleagues and third parties on the latest developments in best practice and following privacy rules.

What You'll Need to Have

  • Exceptional analytical skills with a good understanding of success metrics and KPIs.
  • Experience with web analytics tools and tag manager.
  • Previous hands-on analytics and CDP experience, ideally with Adobe Analytics.
  • Proven ability to manage data and analyse large data sets, with a natural problem-solving approach.
  • Experience presenting insights and recommendations in a structured and clear way using data storytelling and visualisation tools.
  • A team player able to work within cross-functional teams, proactive, detail-oriented, and organised.

Our Benefits

  • Retirement savings plan.
  • Enhanced maternity/paternity/adoption leave pay.
  • Discretionary annual bonus.
  • Generous discount on our own brands and partner businesses.
  • Flexible benefits scheme, including holiday buying, discounted gym membership, life assurance, activity passes, and much more.


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