Senior Digital Marketing

4 days ago

Nottingham, Nottingham, United Kingdom Michael Page Full time

About the Role

Michael Page is seeking a highly skilled Senior Digital Marketing & Customer Insights Analyst to join our team. As a key member of our marketing department, you will play a crucial role in enhancing our customer and marketing analytics capabilities.

Key Responsibilities

  • Monitor, analyze, and report on key performance indicators (KPIs) and metrics to measure the success of marketing efforts and adjust strategies as needed.
  • Manage and maintain customer data quality to ensure accurate and up-to-date information.
  • Conduct detailed analysis and trend reporting to identify patterns and insights that inform business strategies.
  • Provide regular reports on market trends, customer behavior, and campaign performance.
  • Interpret complex data sets and provide actionable insights to guide business decisions. Use data to optimize budget allocation and improve overall marketing effectiveness.
  • Monitor and analyze website performance metrics. Optimize web pages to increase lead volume, enhance user experience, and improve conversion rates.

Requirements

  • Strong analytical and problem-solving skills.
  • Excellent communication and presentation skills.
  • Ability to work in a fast-paced environment and prioritize multiple tasks.
  • Experience with data analysis and reporting tools.
  • Strong understanding of marketing principles and customer behavior.

What We Offer

  • A competitive salary and benefits package.
  • Opportunities for professional growth and development.
  • A dynamic and supportive work environment.

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