Marketing Campaigns Manager

7 days ago

London, Greater London, United Kingdom Soldo Full time

About Soldo

Soldo is a proactive spend management solution that empowers businesses to achieve more. We free finance with a unique approach to managing decentralized spending, automating expense administration to eliminate inefficiencies in managing business spending.

Our Mission

We're a financial services and software company that proactively manages decentralized spend, allowing organizations to empower employees to spend when and where it's needed, maintaining productivity while avoiding month-end surprises.

Our Team

We're a team of over 350 employees strong, with offices in the UK, Italy, and Ireland. We're helping over 25,000 organizations across 31 countries to end slow, messy, and inefficient spending, bringing financial agility and control over every expense.

About the Role

We're looking for a Marketing Campaigns Manager to join our team. As a Marketing Campaigns Manager at Soldo, you will be responsible for planning, developing, executing, and optimizing strategic brand campaigns targeting our B2B clients.

Key Responsibilities

  • Develop comprehensive campaign plans aligned with company objectives and target audience.
  • Ensure all campaigns are developed using a RACI model and document the responsibilities of various functions during the campaign planning and execution lifecycle.
  • Act as an ombudsman for questions on campaign priorities, responsibilities, resources, and timing.
  • Work closely with Solutions Marketing to ensure campaign and asset messages reflect and are aligned with company messages.
  • Collaborate with content creators to develop compelling assets that drive maximum engagement.
  • Work closely with the Field Marketing Leads, as well as Digital Marketing and Performance Marketing teams to ensure they have the materials needed to execute the tactics that make up each campaign.
  • Define and segment target audiences, ensuring personalized and relevant campaign messaging.
  • Work closely with Marketing Operations to monitor and analyze campaign performance metrics, such as click-through rates, conversion rates, and ROI, and make data-driven adjustments as needed.
  • Collaborate with the digital marketing teams and regional marketing teams to ensure campaigns generate leads that convert into pipeline and revenue.
  • Manage campaign budgets effectively, ensuring maximum ROI on marketing spend.
  • Stay updated on industry trends, competitive landscape, and customer behavior to inform campaign strategies.
  • Ensure regular and timely communications to all concerned about campaigns being planned and executed.

Requirements

  • Self-discipline and excellent organizational skills.
  • High levels of energy and ability to work autonomously.
  • Excellent collaborative skills and proactivity – seeking feedback from stakeholders is essential.
  • Objective-driven planning and reporting.
  • Excellent written and oral communication skills.
  • Experience of selecting, appointing, and running RFPs to select agencies.
  • Ability to show a portfolio of multi-channel campaigns executed in B2B Saas.
  • Strong track record of successful campaign planning and execution.
  • Experience running a team of campaign managers or contractors to bring campaigns to market.
  • Demonstrable experience of managing, distributing, and scheduling workload and projects to various team members.
  • Experience running a time-management sheet system to ensure projects are brought to market on time and on budget.
  • Expert knowledge of Project Management tools such as Asana or Airtable.
  • Experience scheduling and managing tickets via platforms such as Jira.
  • Excellent strategic thinking and the ability to translate ideas into effective marketing initiatives.
  • Proficiency in marketing automation tools (e.g., Marketo) and CRM systems.
  • Data-driven mindset, with the ability to analyze campaign performance data and make data-backed recommendations.
  • Creative problem-solving skills and the ability to work collaboratively in a fast-paced environment.
  • Familiarity with digital marketing channels, including email marketing, social media, and content marketing.
  • Bachelor's degree in Marketing, Business, or a related field (Master's degree is a plus).
  • Demand waterfall processes and metrics (experience in working with the Sirius Decision Waterfall Model is a distinct advantage).
  • Previous project management at either a marketing agency or within an internal shared service function.
  • Has previously selected/overseen creative and demand creation agencies.
  • Multi-touch, multi-dimensional marketing program design, creation, and implementation.
  • Web analytics (Exposure to either Adobe Omniture or Google Analytics is a strong advantage).

What We Offer

  • Competitive salary.
  • Private healthcare for you and your family.
  • Pension scheme.
  • Flexible working options including working from home or our Marylebone office.
  • 60 days' work anywhere, even outside the UK if you want.
  • 25 days off a year, plus public holidays as well as Christmas Eve and New Year's Eve, 2 volunteering days, and an extra day off on your birthday.
  • Genuine career development opportunities, including our mentoring scheme, your own annual £500 learning budget.
  • Employee Assistance Programme and wellbeing portal.

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