Marketing Campaign Manager

1 month ago

London, Greater London, United Kingdom Inventum Group Full time
Marketing Campaign Manager12 Month ContractLondon
  • Hybrid Software Company This role is essential for driving the outbound campaign strategy to create a robust sales pipeline.
The ideal candidate will work closely with global and regional marketing teams, leveraging centrally owned programs and ensuring their successful implementation in the EMEA region.

Own the Outbound Campaign Strategy:
Develop and execute a comprehensive outbound campaign strategy to support digital sales pipe creation in EMEA

Collaborate with Marketing Teams:
Partner with global and regional marketing teams to leverage centrally owned programs, ensuring they are relevant and effectively utilized in EMEA

Responsibilities:

Segmentation & Data Strategy:
Participate in market segmentation and strategy discussions.
Identify target customers and potential prospects in each segment.
Develop compelling themes to drive higher engagement levels.

Content Development:
Develop messaging Create email copy and review assets to align with the outbound campaign strategy

Translation & Localisation:
Navigate translation processes to deliver customized, local language content.
Ensure programs are tailored to local markets.

Campaign Building:
Define tactics and build campaign elements such as Outreach Sequences, Snippets, and Social Outreach.
Define critical campaign metrics and reporting needs.
Track & Report Effectiveness

Experience Needed:
Proven experience in outbound marketing, campaign management, and digital sales support.
Strong understanding of market segmentation, content development, and localization processes. Proficiency in campaign building and enablement activities.
Ability to define and track critical metrics, analyze results, and make data-driven decisions.
Excellent communication skills to work effectively with global and regional teams.

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