Membership & Personalisation Manager

3 weeks ago

London, Greater London, United Kingdom LEGO Gruppe Full time
Job Description

Are you passionate about expanding our LEGO Membership base and adding more play to everyday lives?

We are seeking a skilled CRM Campaign Operations Specialist to join our Membership & Personalisation team at the LEGO Group.

Key Responsibilities
  • Manage and support CRM campaigns to drive engagement and sales across LEGO-branded channels, including trigger-led programs.
  • Ensure campaigns are driven to the highest standards, aligning with CRM goals and objectives while meeting both briefs and member needs.
  • Execute and deploy campaigns in Salesforce Marketing Cloud (or any other CRM tooling), including data selections, content, segmentation, personalisation, automation and QA.
  • Use data analysis to identify trends and opportunities to enhance campaign effectiveness and improve customer satisfaction.
  • Oversee the creation and distribution of campaign content, ensuring consistency and relevance.
  • Identify and implement process improvements to enhance the efficiency and effectiveness of CRM operations.
Requirements
  • Experience in CRM campaign operations or related field.
  • Demonstrated success in managing and delivering effective CRM campaigns.
  • Good understanding of CRM platforms and campaign management tools (Salesforce preferred).
  • Exceptional project management skills with the capacity to oversee multiple campaigns simultaneously.
What We Offer
  • Enhanced paid leave options for important times.
  • Life and disability insurance for peace of mind.
  • Generous colleague discount for LEGO enthusiasts.
  • Bonus scheme for achieving goals.

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