Brand Strategy Lead
1 week ago
We are seeking a highly skilled and experienced Senior Brand Manager to join our team at Halfords. As a key member of our marketing department, you will be responsible for shaping and executing our brand strategy across all customer-facing channels.
Key Responsibilities- Brand Strategy Development: Define and execute Halfords brand strategy to drive differentiation and improve brand metrics through the funnel (from awareness & consideration to adoption of motoring and cycling products and services).
- Content Creation: Develop and implement Halfords content strategy, leading and aligning all internal and external content developers to deliver verbal and visual creative assets, across owned, paid for and earned channels, to effectively reach target audiences with relevant and compelling stories to elevate the Halfords brand.
- Campaign Management: Develop and deliver key strategic campaigns (seasonal, promotional, category specific) TTL to drive brand awareness, active customer consideration and understanding.
- Team Leadership: Lead an inhouse team of creatives – campaign team, inhouse copywriters, photographers, videographers, designers, packaging print specialists.
- Agency Partnerships: Own and manage key relationships with agency partners – brand agencies, creative agencies, print & production specialists. Indirect support for media, social & PR agencies.
- Experience: Able to influence outside of direct line responsibility – particularly critical with commercial functions / buyers to align on upcoming range changes, supplier relationships alongside media / channel strategy.
- Marketing Expertise: Experience in a similar marketing role, preferably in the retail industry.
- Leadership Behaviours: Can lead a team of range of creatives, providing guidance and clarity on what we need to do and how we need to do it.
We offer a dynamic and supportive work environment, with opportunities for professional growth and development. If you are a motivated and experienced marketing professional looking for a new challenge, please submit your application.
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Business Strategy Lead
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Redditch, Worcestershire, United Kingdom Halfords Full timeAbout UsAt Halfords, our mission is to inspire and support a lifetime of motoring and cycling. As a specialist retailer, we lead the market through customer-driven innovation and a distinct product range. We are dedicated to providing our customers with an integrated, unique, and convenient service experience—from e-bike and electric vehicle servicing to...
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Strategic Brand Manager
7 days ago
Redditch, Worcestershire, United Kingdom Halfords Full timeAbout UsAt Halfords, our mission is to inspire and support a lifetime of motoring and cycling. As a specialist retailer, we lead the market through customer-driven innovation and a distinct product range. We are dedicated to providing our customers with an integrated, unique, and convenient service experience—from e-bike and electric vehicle servicing to...
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