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Brand and Creative Strategist
2 months ago
At Avayler, we foster a culture of growth, where employees are challenged, empowered to take ownership, and encouraged to try new things. Our goal is to create a unique experience for each employee, with a focus on progression and being part of a winning team.
As a leading global Garage Management and Mobile Van software platform, we help customers become operationally efficient and compliant through our advanced technology. Born in 2020, we are a division of Halfords, the No 1 provider of motoring and cycling products, but operate as a standalone entity.
We are striving to become a global company, targeting the USA and European markets, and scaling our business at a rapid pace.
About the RoleAs a Brand and Creative Designer, you will be responsible for developing custom visual concepts and designs that align with our brand's identity and meet the needs of the business and marketing department. You will have a sound understanding of all marketing disciplines to support and create artwork, such as logos, promotional materials for multi-channel campaigns.
You will be an experienced Brand Creative designer with a track record of successfully launching and evolving brand identities and concepts across global audiences and markets.
Key Responsibilities- Developing and implementing brand strategies and marketing campaigns.
- Analysing market trends and competitors to position the brand effectively.
- Ensuring brand consistency across various marketing initiatives and channels.
- Organising key events such as product launches, exhibitions, and photo shoots to ensure brand exposure.
- Collaborating with SVP of Marketing & Product, Product managers, UX designers, copywriters, and PR agencies to ensure brand creative consistency.
- Keeping internal stakeholders informed, listening to feedback, and explaining design decisions.
- Staying up-to-date with design and software trends.
- Solid graphic design background and experience using PowerPoint, Adobe design suite, and video editing and production tools.
- Understanding of trends and ability to respond to customer requirements.
- Experience and understanding of market research.
- Ability to think strategically and come up with brand campaigns.
- Proven ability with strong project management skills.
- Ability to work well under pressure in a high-growth environment.
Halfords is proud to be an Equal Opportunities Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We welcome applications from all individuals regardless of race, religion, gender, sexual orientation, age, disability, or any other legally protected characteristics.
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