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Strategic Brand Manager

2 months ago

Redditch, Worcestershire, United Kingdom Halfords Full time
About Us

At Halfords, our mission is to inspire and support a lifetime of motoring and cycling. As a specialist retailer, we lead the market through customer-driven innovation and a distinct product range. We are dedicated to providing our customers with an integrated, unique, and convenient service experience—from e-bike and electric vehicle servicing to on-demand solutions. Our commitment is to foster customer loyalty by offering compelling reasons to keep coming back to our stores, ensuring a lifetime of motoring and cycling enjoyment.

The Role

We are seeking a highly skilled Strategic Brand Manager to play a vital part in setting the strategic vision for our own brand strategy, driving advocacy of Halfords own brand amongst our target customers. As a key member of our team, you will lead temporary, cross-functional, and collaborative working groups to shape and design the future of own brand, as well as deliver programmatic benefits associated.

Key Responsibilities
  • Co-design and influence the role of own brand across all our categories, working with buying and marketing teams to define a meaningful and consistent position.
  • Define, develop, and business case the commercial opportunities for own brand, alongside buying teams, championing and influencing these across multiple stakeholders.
  • Direct involvement in range reviews, championing the role of own brand in categories that it's relevant, aligning positioning with target customer cohorts and competitive opportunities.
  • Influencing, aligning, and owning the programme delivery, to unlock and track value promised via own brand strategies.
  • Ensuring each own brand launch is fit for perfect customer experiences and challenging any compromises made.
  • Driving own brand growth, ensuring visibility in the right way across our sales channels, holding digital, marketing, and merchandising teams to account.
Requirements
  • Experience in being part of designing and delivering own brand strategies successfully.
  • Ideally comes from a buying/category role and/or programme manager role.
  • Experienced in influencing stakeholders with frameworks to follow when shaping future goals.
  • Can present successfully and succinctly with engaging visuals, able to present to all levels in an organisation and comfortable presenting at director level.
  • Business Management/Marketing degree 2:1 or equivalent.
  • Highly versed in creating business cases.
What We Offer

Halfords is proud to be an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We welcome applications from all individuals regardless of race, religion, gender, sexual orientation, age, disability, or any other legally protected characteristics.