Strategic Brand Manager

4 weeks ago


Redditch, Worcestershire, United Kingdom Halfords Full time

About Us

At Halfords, our mission is to inspire and support a lifetime of motoring and cycling. As a specialist retailer, we lead the market through customer-driven innovation and a distinct product range. We are dedicated to providing our customers with an integrated, unique, and convenient service experience—from e-bike and electric vehicle servicing to on-demand solutions. Our commitment is to foster customer loyalty by offering compelling reasons to keep coming back to our stores, ensuring a lifetime of motoring and cycling enjoyment.

The teams at our Support Centre work with every other area of our business, putting them at the heart of the action and playing a key role in our success and growth. Everyone brings their individual knowledge and experience to work every day, working as one team to keep things moving smoothly.

We're looking for someone who is willing to get stuck in and make a real impact. If you're passionate about driving business growth and delivering results, you'll love it here.

About the role

As the Own Brand Manager, you will play a vital part in setting the strategic vision for our own brand strategy, driving advocacy of Halfords own brand amongst our target customers. You'll lead temporary, cross-functional and collaborative working groups to shape and design the future of own brand as well as deliver programmatic benefits associated. You'll align own brand into one story for the customer, being purposeful about its positioning and role in each category and unlocking and owning profitability benefits as you do so.

Key Accountabilities

  • Co-design and influence the role of own brand across all our categories, working with buying and marketing teams to define a meaningful and consistent position
  • Define, develop and business case the commercial opportunities for own brand, alongside buying teams, championing and influencing these across multiple stakeholders
  • Direct involvement in range reviews, championing in angst the role of own brand in categories that it's relevant- aligning positioning with target customer cohorts and competitive opportunities
  • Influencing, aligning and owning the programme delivery, to unlock and track value promised via own brand strategies
  • Ensuring each own brand launch is fit for perfect customer experiences and challenging any compromises made
  • Driving own brand growth ensuring visibility in the right way across our sales channels, holding digital, marketing and merchandising teams to account

Skills & Experience

  • Experience in being part of designing & delivering own brand strategies successfully
  • Ideally comes from a buying/category role and/or programme manager role
  • Experienced in influencing stakeholders with frameworks to follow when shaping future goals
  • Can present successfully and succinctly with engaging visuals, able to present to all levels in an organisation and comfortable presenting at director level
  • Business Management/Marketing degree 2:1 or equivalent
  • Highly versed in creating business cases

Halfords is proud to be an Equal Opportunity Employer

We celebrate diversity and are committed to creating an inclusive environment for all employees. We welcome applications from all individuals regardless of race, religion, gender, sexual orientation, age, disability, or any other legally protected characteristics.



  • Redditch, Worcestershire, United Kingdom Halfords Full time

    About UsAt Halfords, our mission is to inspire and support a lifetime of motoring and cycling. As a specialist retailer, we lead the market through customer-driven innovation and a distinct product range. We are dedicated to providing our customers with an integrated, unique, and convenient service experience—from e-bike and electric vehicle servicing to...


  • Redditch, Worcestershire, United Kingdom Halfords Full time

    About UsAt Halfords, our mission is to inspire and support a lifetime of motoring and cycling. As a specialist retailer, we lead the market through customer-driven innovation and a distinct product range. We are dedicated to providing our customers with an integrated, unique, and convenient service experience—from e-bike and electric vehicle servicing to...


  • Redditch, Worcestershire, United Kingdom Halfords Full time

    Job Title: Strategic Proposition Development ManagerJob Summary:We are seeking a highly skilled Strategic Proposition Development Manager to join our B2B team at Halfords. As a key member of our team, you will play a crucial role in defining and developing strategic priorities and value propositions to drive growth in line with our business objectives.Key...


  • Redditch, Worcestershire, United Kingdom Halfords Full time

    Job Title: Strategic Proposition Development ManagerAbout the Role:We are seeking a highly skilled Strategic Proposition Development Manager to join our B2B team at Halfords. As a key member of our team, you will play a crucial role in helping us articulate strategic priorities and define value propositions to drive growth in line with our business...


  • Redditch, Worcestershire, United Kingdom Halfords Full time

    Job Title: Strategic Proposition Development ManagerAbout the Role:We are seeking a highly skilled Strategic Proposition Development Manager to join our B2B team at Halfords. As a key member of our team, you will play a crucial role in defining strategic priorities and developing value propositions that drive growth in line with our business objectives.Key...


  • Redditch, Worcestershire, United Kingdom Bright Executive Recruitment Full time

    Job DescriptionAt Bright Executive Recruitment, we are seeking an experienced Strategic Account Manager to join our thriving team. As a key member of our team, you will be responsible for developing and maintaining strong relationships with our clients, identifying opportunities for growth and providing strategic solutions to meet their needs.Main...


  • Redditch, Worcestershire, United Kingdom Halfords Full time

    About AvaylerWe strive to create a culture where your progression is a unique experience, with you in the driver's seat and part of a winning team.As the leading global Garage Management and Mobile Van software platform, we help customers become operationally efficient and compliant through our advanced technology.We are passionate about creating...


  • Redditch, Worcestershire, United Kingdom Halfords Full time

    About AvaylerWe strive to create a culture where employees can grow and thrive, taking ownership of initiatives and feeling safe to try new things. Our goal is to become a global company, targeting the USA and European markets, and we're scaling our business at a rapid pace.As a leading global Garage Management and Mobile Van software platform, we help...


  • Redditch, Worcestershire, United Kingdom Halfords Full time

    Job PurposeThe successful candidate will provide critical support to Strategy Managers by delivering robust analytical insights. This will involve working across multiple propositions and areas of focus simultaneously, enabling the definition and delivery of category strategy for Halfords Retail and Garages over a 1-3 year time horizon.This role requires the...


  • Redditch, Worcestershire, United Kingdom Page Executive Full time

    Exciting Leadership OpportunityA highly competitive salary, plus a comprehensive benefits package, is available for this exceptional leadership role with a renowned brand in the consumer sector. About HalfordsHalfords is the UK's leading provider of motoring and cycling products and services, with a purpose to Inspire and Support a Lifetime of motoring and...


  • Redditch, Worcestershire, United Kingdom Halfords Full time

    Job PurposeWe are seeking a forward-thinking expert in Retail motoring, cycling, or Garage services markets to own the definition of how our products, services, and solutions solve customer needs in a credible and distinctive way.This role will play a key role in enabling competitive differentiation and growth in profitability by identifying industry trends...


  • Redditch, Worcestershire, United Kingdom Halfords Full time

    We are seeking a highly skilled Creative Campaign Manager to lead the development and delivery of innovative content and campaigns across the Halfords Group. This role will involve collaborating with cross-functional teams to ensure all creative content is on-brand, best-in-class, and optimized for maximum impact.The ideal candidate will have a thorough...


  • Redditch, Worcestershire, United Kingdom New Start Full time

    Corporate Strategic Leader OpportunityBromsgrove District and Redditch Borough Councils are seeking a skilled corporate strategic leader to join their team. As a community-driven organisation, they require someone who can translate strategic vision into deliverables that impact residents. The ideal candidate will have the ability to balance robust budgets...


  • Redditch, Worcestershire, United Kingdom Arcus FM Limited. Full time

    Job SummaryWe are seeking an experienced Strategic Operations Manager to join our team at Arcus FM Limited. This role will be responsible for proactively managing and mitigating risks associated with Service Level Agreements (SLAs) for field engineer visits related to the successful completion of work orders.The successful candidate will be responsible for...


  • Redditch, Worcestershire, United Kingdom We Manage Jobs(WMJobs) Full time

    Bromsgrove and Redditch Councils are seeking a seasoned corporate leader to drive strategic growth and operational excellence.This is a unique opportunity to join two distinct councils as a Deputy Chief Executive, leveraging your expertise to deliver exceptional results.Key Responsibilities:Develop and implement strategic plans to drive council growth and...


  • Redditch, Worcestershire, United Kingdom We Are Workforce Ltd Full time

    We Are Workforce Ltd is proud to be a leading construction equipment distributor in the UK, supplying innovative products like Intelligent Machine Control and Hybrid Excavators that reduce fuel consumption.Our commitment to our community drives us to improve lives and minimize environmental impact. We foster a culture where motivated individuals can build...


  • Redditch, Worcestershire, United Kingdom Resolve Capital Group Limited Full time

    Financial Controller / Head of FinanceThe successful candidate will hold key regulatory positions within our legal businesses, specifically as the Head of Finance and Administration (HOFA) and Compliance Officer for Finance and Administration (COFA), ensuring compliance with all relevant financial regulations.Strategic Financial Leadership:Develop and...


  • Redditch, Worcestershire, United Kingdom Howells Solutions Limited Full time £70,000 - £75,000

    Job OverviewWe are seeking a highly skilled Strategic Residential Refurbishment Manager to join our team at Howells Solutions Limited in the West Midlands. As a key member of our construction department, you will play a vital role in managing and driving the end-to-end process of Pre-construction on refurbishment projects.Salary£60,000 - £80,000 per annum...


  • Redditch, Worcestershire, United Kingdom Cummins Inc. Full time

    Key ResponsibilitiesCustomer Relationship Management: Build and strengthen relationships with OE customers to enhance customer satisfaction and loyalty.Account Strategy Development: Develop and execute strategies to grow the aftermarket business by identifying and addressing emerging customer needs.Sales Growth: Achieve sales goals by managing complex...


  • Redditch, Worcestershire, United Kingdom AYBL Full time

    We are AYBL, a fast-growing activewear brand with a passion for fitness. As one of the most iconic brands worldwide, we're committed to providing high-quality, affordable activewear that combines comfort, confidence, and style. Our mission is to unite people through their love for fitness, and we strive to be the best in our field.About UsRanked number one...