Strategic Business Analyst

4 weeks ago

Redditch, Worcestershire, United Kingdom Halfords Full time

Job Purpose

The successful candidate will provide critical support to Strategy Managers by delivering robust analytical insights. This will involve working across multiple propositions and areas of focus simultaneously, enabling the definition and delivery of category strategy for Halfords Retail and Garages over a 1-3 year time horizon.

This role requires the ability to think ahead and agitate teams to deliver longer-term financial health for the business and its shareholders. The successful candidate will actively identify and respond to longer-term threats and opportunities that can be capitalised on for the business.

Key Responsibilities

  • Support the Head of Proposition + Category Strategy, and Strategy Managers in the team, to shape and deliver a strategic plan that identifies and responds to scaled opportunities and threats for Halfords over the next three years.
  • Data gathering. Define and work collaboratively to source the right information to answer critical strategic questions – both with internal business teams, data warehouses and external agencies – then scope and conduct key analyses.
  • Analysis. Conducting a range of quantitative and qualitative analyses to identify proposition development opportunities (e.g. category, range, format level) to step change our offer for customers.
  • Diagnostics. Conduct broad diagnostic analyses across market segments, competitors and categories to scope out critical strategic questions and initial hypotheses.
  • Modelling. Design and run financial models / business cases to determine the viability and priority of projects or strategies
  • Develop insights. Draw out insights and recommendations for key questions, feed into overall concept development with strategy managers and stakeholder groups
  • Trials. Support trial design to ensure right metrics are tracked to test and refine concepts. Track and measure the results of proposition delivery and feed back to Proposition Managers / wider team so that the design can be refined.

Requirements

  • Focus on the customer and desire to understand their current & future needs.
  • Passion for retail and consumer-facing industries.
  • Proven strong problem-solving capability with experience working in a retail, services or other customer-facing organisation.
  • Ability to grasp the big picture and prioritise tasks accordingly.
  • Experience in interpreting data, spotting trends, drawing conclusions and making recommendations to turn data into actionable insight.
  • Analytical background and experience, particularly on the quantitative side.
  • High level of proficiency in Microsoft Excel (proficiency in databases, e.g. SQL, is desirable).
  • Collaborative style, used to working cross-functionally.
  • Experience of creating, developing or contributing to insight-led propositions and brand strategies that step change the customer experience / perception.

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